News and Events

For Immediate Release

Magellan and Canada’s CCI Entertainment Launch GeoFreakZ Partnership to Introduce Geocaching Experience to Children and Families


SANTA CLARA, CA and TORONTO, CANADA – Magellan, a leader of innovative GPS devices for vehicles, outdoor and mobile navigation, today announced its partnership with CCI Entertainment, a leading family programing production and distribution company in Canada. The strategic partnership leverages CCI Entertainment’s latest transmedia children’s property called ‘GeoFreakZ™’ which includes a series of televised minisodes, a Massive Multiplayer Online Game (MMOG) and a slate of live events all based on the popular worldwide pastime sport of geocaching. Magellan and CCI Entertainment, in partnership with Groundspeak, Inc. (owners of Geocaching.com), have launched the first initiative in their partnership, a Canadian geocaching program called GeoFreakZ GeoTrails. Future plans for Magellan and CCI Entertainment’s GeoFreakZ include collaboration on consumer products, retail promotions, and expanded live event offerings in Canada as well as internationally.

GeoFreakZ fans who already like the entertainment fun of the GeoFreakZ TV characters and online game will be able to further enjoy the GeoFreakZ in real-world geocaching activities. The GeoFreakZ GeoTrails program enables families visiting participating Parks Canada national parks and historic sites through October 13 to use a Magellan® eXplorist® GC handheld GPS device, designed exclusively for geocaching, to find hidden geocache containers. The Magellan eXplorist GC makes geocaching, an outdoor ‘treasure hunting’ game with location-based technology, easy for families and people of all ages.

To participate in the free GeoFreakZ GeoTrails events at designated Parks Canada locations, people check out a Magellan eXplorist GC GPS receiver for the day to search for several hidden geocache containers throughout the park. As people find each hidden cache, they stamp a special ‘passport’ with a GeoFreakZ stamp. Participants who take photos of themselves discovering the caches are entered into a drawing to win a Magellan eXplorist GC device. Participants also log their finds and communicate with other geocachers through Groundspeak’s geocaching registration site www.geocaching.com.

“Magellan is dedicated to helping families and people in any age group get outdoors and enjoy the fun and engaging sport of geocaching wherever they travel,” said Warren Hewerdine, Sr. Director of Marketing for Magellan. “We are very pleased to collaborate with CCI Entertainment to encourage a healthy lifestyle for people by encouraging them to be active in outdoor activities such as geocaching, and we look forward to jointly participate in CCI’s complete transmedia entertainment experience.”

“Our partnership with Magellan is a perfect fit for GeoFreakZ,” said Charles Falzon, Co-Chairman of CCI Entertainment. “This property is the first to bring the sport of geocaching to children worldwide and who better than Magellan to help us do this as they are innovators in the field of GPS technology.”

With increasing worldwide popularity, geocaching is a high-tech version of the hide-and-seek game where adventure seekers of all ages use GPS technology to hide and find physical objects, solve location-based puzzles and then share their experiences online. The Magellan eXplorist GC outdoor GPS device features paperless geocaching and is uniquely positioned to deliver a premium out-of-box geocaching experience with pre-loaded popular geocaches.

“Our partnership with CCI’s GeoFreakZ and Magellan turns more locations into adventures, and offers children an excellent opportunity for outdoor recreation without leaving their gadgets at home,” said Jenn Seva, Business Development Program Manager for Geocaching.com.

The Magellan eXplorist GC provides ease-of-use to help a novice geocacher discover the world of high-tech treasure hunting, and the sophistication to keep an experienced seeker satisfied with many advanced features. Magellan eXplorist GC users can customize their geocaching experience with caches that meet specific criteria or search through more than one million caches worldwide at www.geocaching.com, the world’s largest geocaching listing website and community.

About CCI Entertainment, Ltd.
CCI Entertainment (www.ccientertainment.com) is a leading IP development, production and international distribution company based in Toronto, Canada with a successful track record spanning 25 years. CCI has been recognized in the area of family television, lifestyle programming, documentaries and movies with responsibility for thousands of hours of award-winning entertainment for the world market. CCI’s children’s library contains shows including Harry and His Bucket Full of Dinosaurs, Artzooka!, GeoFreakZ, and classics including Sharon, Lois & Bram’s Elephant Show and Shining Time Station. CCI Entertainment continues to be an industry leader by developing and distributing content that entertains engages and fuels imaginations.

About Magellan
Headquartered in Santa Clara, CA, MiTAC Digital Corporation, manufacturer of the Magellan (http://www.magellangps.com) brand of portable GPS navigation consumer electronics devices, is a wholly-owned subsidiary of MiTAC International Corporation. Recognized as an industry pioneer, Magellan globally markets its award-winning portable navigation devices including the Magellan RoadMate® series for autos, RVs, fleet and commercial vehicles, and GIS, the eXplorist® outdoor series for hunting, fishing, hiking and geocaching enthusiasts, and mobile apps and accessories for smart phones. Follow Magellan on Facebook (http://www.facebook.com/MagellanGPS), Twitter (http://twitter.com/#!/magellangps) and YouTube (http://www.youtube.com/user/magellanvideo).


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Contact:
Pattie Adams
Magellan Public Relations
padams@magellangps.com
408.615.5172

Joanna Bryden
CCI Entertainment
jbryden@ccientertainment.com
416.583.2919