Magellan Enters the Fitness Market for the 1st Time with Switch and Switch Up
LAS VEGAS – Magellan GPS announced today the launch of its first two products in its new fitness line: Switch and Switch Up. Designed to meet the needs of runners, cyclists, and multisport athletes, the new Switch Series is a powerful, adaptable, and customizable family of crossover GPS watches that will integrate seamlessly with third party sites.
“We are very excited to launch our new fitness line,” said Clark Weber, Senior Director of Fitness Products at Magellan. “We have combined Magellan’s heritage in GPS technology, deep consumer insights, and the power of third party sites to offer a fresh perspective in the fitness category.”
The Switch is a powerful fitness training device packed with innovative features that include nine customizable sport profiles, easy to read high resolution display, eight hours of battery life, a high sensitivity GPS receiver, 50 meter water resistance, and compatibility with ANT+™ sensors. Designed primarily for runners, it is also a crossover watch that is convertible for multisport needs.
The Switch Up has the same powerful features as the Switch but also boasts a barometric altimeter for precise elevation data, a thermometer to monitor and capture outside temperature, vibration alerts for notifications in louder environments, and an innovative quick release mounting system to easily transition between sports. Designed for true multisport athletes, the Switch Up is the first of its kind in the fitness category.
“We are cyclists, runners, and multisport athletes. We are the end consumer,” said Mike Maxson, Senior Product and Marketing Manager at Magellan. “If you spend a lot of time training, your devices need to be both powerful and adaptable. Features like our quick release mounting system and customizable sport profiles were born from this insight.”
The Switch Series breaks away from the pack with innovative features, including Activity Pacer, which not only shows runners if they’re on target with their goal, but provides specific targets to attain the desired result. For endurance athletes, Magellan offers an optional Battery Pack Extender that provides 16 hours of additional battery life, for a total of 24 hours.
“The Switch series has been designed for easy use out of the box without making compromises for hardcore athletes,” adds Maxson. “Customers can create up to nine different activity profiles based on their preferences. With a few clicks, you can switch from road running to trail running mode with different screens, data fields and settings best suited for your activity.”
Magellan will make it easy for customers to upload, view and store activities at a new Magellan fitness website launching in Spring 2012. This fitness hub is also ideal for customers looking for an online source to store and automatically distribute activities to their favorite social networks and fitness websites. For those who prefer to upload directly to their favorite fitness site, Magellan Switch devices are compatible with MapMyFitness, TrainingPeaks, Strava, and more. In addition, Magellan will be releasing an API that allows any third party website or application to access activity data with customer permission.
The Magellan GPS Switch series will be available Spring 2012. The Switch has an MSRP of $249.99 or $299.99 with Heart Rate Monitor; the Switch Up with a Multisport Mounting Kit has an MSRP of $299.99 or $349.99 with a Multisport Mounting Kit and Heart Rate Monitor.
The Switch Series will be on display at the 2012 International Consumer Electronics Show (CES), South 2 ground floor - MP25539, as well as Outdoor Retailer Winter Market, January 19-22, 2012 in Salt Lake City, Utah. For more information go to www.magellangps.com/switch.
About MiTAC Digital Corporation
MiTAC Digital Corp. is a wholly-owned subsidiary of MiTAC International Corporation and promotes and sells products and services under the Magellan brand name. Magellan assists people to travel, work and play with leading portable navigation and positioning solutions across multiple consumer markets. Recognized as an industry innovator, the company is the producer of the award-winning Magellan RoadMate series portable car navigation, Outdoor and Mobile navigation devices. MiTAC Digital Corp. is headquartered in Santa Clara, Calif. For more information on Magellan, visit http://www.magellangps.com.
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