News and Events

For Immediate Release

Magellan and Canadian Tire Help Drivers Travel Safely This Holiday Season


- SANTA CLARA, CA - Magellan, a leader of innovative GPS devices for vehicles, fitness, outdoor and mobile navigation, today announced the Magellan® RoadMate® 5255T-LM GPS navigator and Magellan Back-up Camera safety package, available at Canadian Tire Corp. This combination provides drivers with top-quality GPS navigation features for safe, convenient traveling this holiday season, plus peace-of-mind to see behind their vehicle.

Packaged with the Magellan RoadMate 5255T-LM GPS is Magellan's award-winning Wireless Back-up Camera (http://www.magellangps.com/lp/back-up_camera/index.html). When the vehicle is in reverse-mode, the RoadMate 5255T-LM will automatically switch from navigation mode to become a rear-view monitor that allows the driver to see what is behind the vehicle including children, pets and toys, or for assistance when parking into a tight parking space.

The Magellan RoadMate 5255T-LM GPS navigator includes free lifetime map updates and free lifetime traffic alerts. Its 5.0-inch touchscreen display provides day and night views for the most optimal visibility. Also included are several of Magellan's latest high-end features to make navigation safer and easier.

'Landmark Guidance' gives drivers an easier way to navigate to their destinations by telling them to turn at familiar landmarks such as gas stations, stores or other large, easily-seen places instead of only street names that may be hard to locate and read. 'Traffic Camera Alerts,' powered by PhantomALERT™, warn drivers about upcoming red light and speed cameras on their route. 'Junction View' displays a realistic image of the road and highway signs, and shows drivers the correct lane that the vehicle needs to be in for safe merging and exits during their trip. BestParking.com helps drivers quickly locate parking locations as well as the street to enter them and hours of operation. 'OneTouch™,' another Magellan-exclusive feature, enables drivers to bookmark and assign a button to their favorite destinations or searches for faster access.

Continuing to enhance the driver's experience, the Magellan RoadMate 5255T-LM includes CAA/AAA TourBook® information which provides drivers with instant access to listings and descriptions of CAA/AAA Diamond-Rated restaurants and accommodations, as well as attractions, events and campgrounds in Canada and the U.S. Also included are Show Your Card & Save® locations for member discounts, CAA/AAA Approved Auto Repair® and club-owned repair shops and CAA/AAA branch office locations.

"We are pleased to offer Canadian Tire's customers this complete solution with innovative navigational features to enrich drivers' confidence, comfort and safety," said Mark Perini, Associate Vice President of Product Marketing for Magellan.

Available now from Canadian Tire Corp. (http://goo.gl/nHXtW), the Magellan RoadMate 5255T-LM including Magellan's Back-up Camera is $289.99 (MSRP).

About Magellan

Headquartered in Santa Clara, CA, MiTAC Digital Corporation, manufacturer of the Magellan (www.magellangps.com) brand of portable GPS navigation consumer electronics devices, is a wholly-owned subsidiary of MiTAC International Corporation. Recognized as an industry pioneer, Magellan globally markets its award-winning portable navigation devices including the Magellan® RoadMate series for autos, RVs, fleet and commercial vehicles, the eXplorist® PRO for mobile GIS applications and field data collection, the eXplorist outdoor series for hunting, fishing, hiking and geocaching enthusiasts, Magellan Fitness Switch™ series of crossover GPS watches, and mobile apps and accessories for smart phones. Follow Magellan on Facebook (www.facebook.com/MagellanGPS), Twitter (https://twitter.com/magellangps) and YouTube (www.youtube.com/magellanvideo).


# # #

Contact:
Pattie Adams
Magellan Public Relations
padams@magellangps.com
408.615.5172

Susan van Barneveld/Rita Lee
PC/W
magellan@pc-w.com
714.891.3660