News and Events

For Immediate Release

Magellan and Fishing Hot Spots Team to Help Anglers Catch Fish with Top-Quality Digital Maps and U.S. Lakes Content for Magellan eXplorist GPS Devices


SANTA CLARA, Calif. – Magellan, a leader of innovative GPS devices for vehicles, outdoor and mobile navigation, today announced that it has partnered with Fishing Hot Spots®, the nation’s leading source of ‘where-to’ fishing information, to provide anglers with premier content for the Magellan® eXplorist® GPS devices that will help them catch fish in the best locations. Available for Magellan’s eXplorist 310, 510, 610 and 710 devices, Fishing Hot Spots delivers high-quality digital maps, information on America’s prime fishing lakes and other valuable fishing-related content. By partnering with best-in-class content providers, Magellan continues its commitment to enrich the outdoorsman’s experience with a powerful combination of innovative GPS navigation devices and valuable content targeted for popular activities.

“We selected Fishing Hot Spots for Magellan’s eXplorist GPS devices because it is made specifically for fishermen by fishermen,” said Warren Hewerdine, Sr. Director of Marketing for Magellan. “Fishing Hot Spots has developed some of the best fishing content available that gives anglers valuable data, tactics and locations to help them find the best spots to catch fish and enjoy their sport to the fullest.”

Fishing Hot Spots features extensively researched fishing information including detailed profiles with shoreline characteristics, size, depth and contours, and submerged cover/vegetation to better prepare anglers for their fishing trip. Lake-specific tips and techniques help the angler identify the fish species, seasonal fishing patterns and the best baits and lures to use for greatest success. Fishing points of interest and other interesting fishery data are included to inform anglers about where particular fish are typically found, primary species and average sizes, tackle techniques and stocking practices.

“We're excited about our partnership with Magellan GPS as they are a leading innovator in the GPS market,” said Steve Swierczynski, President of Fishing Hot Spots, Inc. “By teaming up, both Magellan’s and Fishing Hot Spots’ customers are now able to get the maps and fishing information they've been asking for on their Magellan GPS devices.”

The Magellan eXplorist series of rugged, waterproof, handheld GPS receivers are the perfect companion for any outdoor adventure such as hiking, backpacking, geocaching, hunting, fishing, mountain biking and riding ATVs. Each eXplorist model provides innovative features, easy-to-use menus, sunlight-readable screens, and long-lasting battery life. Designed for any skill level, the Magellan eXplorist 110 and 310 models are best-suited for basic outdoor navigation, and 510, 610, and 710 models include premium content.

Available today, Fishing Hot Spots Lakes for Magellan’s eXplorist GPS devices offers consumers their choice of single lake maps and fishing content for $9.99 each, downloadable at www.MagellanGPS.com/specialty-maps. Fishing Hot Spots PRO USA, featuring approximately 6,000 lakes across the U.S., will be available the end of May.

About Fishing Hot Spots, Inc.

Since 1974, Fishing Hot Spots, Inc. (http://fishinghotspots.com) has been making detailed fishing maps, featuring “where-to” fishing information. Since its inception, Fishing Hot Spots has focused on the informational needs of anglers by providing detailed information on the aspects of a lake that anglers need to know for increased fishing success. Fishing Hot Spots offers over 600 maps for both freshwater and saltwater fishing in 38 states and the province of Ontario. All Fishing Hot Spots products are made by anglers, for anglers.

About Magellan

Headquartered in Santa Clara, CA, MiTAC Digital Corporation, manufacturer of the Magellan brand of portable GPS navigation consumer electronics devices, is a wholly-owned subsidiary of MiTAC International Corporation. Recognized as an industry pioneer, Magellan globally markets its award-winning portable navigation devices including the Magellan RoadMate series for autos, RVs, fleet and commercial vehicles, and GIS, the eXplorist® outdoor series for hunting, fishing, hiking and geocaching enthusiasts, and mobile apps and accessories for smart phones. Visit Magellan at http://www.magellangps.com. Follow Magellan on Facebook (http://www.facebook.com/MagellanGPS), Twitter (http://twitter.com/#!/magellangps) and YouTube (http://www.youtube.com/user/magellanvideo).


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Contact:
Pattie Adams
Magellan Public Relations
padams@magellangps.com
408.615.5172

Susan van Barneveld / Rita Lee
Public Communications Worldwide
magellan@pc-w.com
714.891.3660