News and Events

For Immediate Release

Magellan Launches New 2012 RoadMate Auto GPS Family to Maximize Drivers’ Time, Safety and Convenience & Provide a More Intuitive Driving Experience


SANTA CLARA, Calif. – Magellan, a leader of innovative GPS devices for vehicles, outdoor and mobile navigation, today announced its new Magellan® RoadMate® portable automobile navigation family designed to elevate motorists’ daily driving experience with greater safety, convenience and time savings while behind the wheel.

The new Magellan RoadMate 2210, 2210T, 2220-LM, 2230T-LM, 5220-LM, 5230T-LM and 5235T-LM models feature ‘Landmark Guidance’ which gives drivers an easier way to navigate to their destinations. Instead of presenting the driver only with street names that may be hard to locate and read, the Magellan RoadMate GPS tells drivers to turn at familiar landmarks such as gas stations, banks, stores or other large, easily-seen places.

Powered by PhantomALERT™, the new Magellan GPS devices feature ‘Traffic Camera Alerts’ that warn drivers about upcoming red light and speed cameras on their route. This valuable feature will continue to warn drivers of upcoming traffic cameras even when the Magellan RoadMate is not being used for navigation purposes, and is available with free updates for the first year. Traffic Camera Alerts plus premium content including warnings of high accident areas, school zones and dangerous intersections, can be added for $29.99 per year at www.magellangps.com .

To further help reduce roadway confusion and improve driver safety, the new Magellan RoadMate GPS models feature ‘Junction View’. This new feature displays a realistic image of the road and highway signs, and shows drivers the correct lane that the vehicle needs to be in for safe merging and exits during their trip.

“Our newest Magellan RoadMate navigation devices underscore our ongoing commitment to deliver innovative GPS navigation devices with premium features and top-of-the-line content at competitive pricing, and to enrich drivers’ confidence, comfort and safety,” said Stig Pedersen, Associate Vice President of Product Management for Magellan.

Motorists who need to find convenient parking facilities will appreciate the new feature from BestParking.com included in Magellan’s new GPS line. This database of parking facilities helps drivers quickly locate parking garages as well as the street to enter them and hours of operation.

To assist drivers with greater safety, ‘Speed Limits’ produces audible and visual warning signals that alert motorists when they are exceeding the designated speed for a specific area.

Continuing to enhance the driver’s experience, each Magellan RoadMate model includes familiar features such as the Magellan-exclusive AAA TourBook® with their Diamond Rating system and descriptions for restaurants, hotels and attractions. ‘OneTouch™’, another Magellan-exclusive feature, enables the user to bookmark and assign a button to their favorite destinations or searches for faster access. ‘QuickSpell’ streamlines the task of entering addresses and city names by eliminating unneeded letters and choices. All new Magellan RoadMate auto navigation models are preloaded with maps of the U.S., Canada and Puerto Rico.

Available from retailers and online with MSRP prices ranging from $99.99 to $169.99, each new Magellan RoadMate GPS device is equipped with the entire suite of new features.

  • RoadMate 2210 – 4.3 inch

  • RoadMate 2210T – 4.3 inch with Lifetime Traffic Alerts

  • RoadMate 2220-LM – 4.3 inch with Lifetime Map Updates (up to four times a year) to ensure that maps stay up to date

  • RoadMate 2230T-LM – 4.3 inch with Lifetime Map Updates and Lifetime Traffic Alerts

  • RoadMate 5220-LM – 5 inch with Lifetime Map Updates

  • RoadMate 5230T-LM – 5 inch with Lifetime Map Updates and Lifetime Traffic Alerts

  • RoadMate 5235T-LM – 5 inch with Lifetime Map Updates, Lifetime Traffic Alerts and Protective Sleeve

About Magellan

Headquartered in Santa Clara, CA, MiTAC Digital Corporation, manufacturer of the Magellan brand of portable GPS navigation consumer electronics devices, is a wholly-owned subsidiary of MiTAC International Corporation. Recognized as an industry pioneer, Magellan globally markets its award-winning portable navigation devices including the Magellan RoadMate series for autos, RVs, fleet and commercial vehicles, and GIS, the eXplorist® outdoor series for hunting, fishing, hiking and geocaching enthusiasts, and mobile apps and accessories for smart phones. Visit Magellan at http://www.magellangps.com. Follow Magellan on Facebook (http://www.facebook.com/MagellanGPS), Twitter (http://twitter.com/#!/magellangps) and YouTube (http://www.youtube.com/user/magellanvideo).


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Contact:
Pattie Adams
Magellan Public Relations
padams@magellangps.com
408.615.5172

Susan van Barneveld / Rita Lee
Public Communications Worldwide
magellan@pc-w.com
714.891.3660