News and Events

For Immediate Release

New “Magellan Active” Website Allows Outdoor Athletes to Store, Manage & Share Activities Recorded on the Now Available Magellan Switch Crossover GPS Watches


SANTA CLARA, CA – Magellan, a leader of innovative GPS devices for vehicles, fitness, outdoor and mobile navigation, today announced Magellan® Active, a new website designed for people who run, bike, swim or participate in other outdoor activities to upload and track their fitness activities in one place. Magellan also announces the availability of its new Switch™ and Switch Up crossover GPS watches for athletes to record their performance data and then directly upload the information to Magellan Active (active.magellangps.com).

Magellan Active’s Dashboard gives multisport athletes a single location for viewing all of their performance activities. Users have total control of their data and the ability to quickly search through all of their activities with a range of filters. Activity analysis is easy with summaries, lap comparisons and easy-to-read maps and charts. Multisport athletes can record each segment on their Switch GPS watch, upload the data to Magellan Active, and then view all of the segments with a single view. This ‘True Multisport’ experience presents multisport activities naturally with a single view of the entire activity and the ability to drill into each segment such as swimming, biking, running and transitions.

“Magellan is dedicated to helping multi-sport athletes take control of their active lifestyle with powerful, adaptable and customizable GPS fitness devices to record the performance results of their favorite activities, plus an easy way for them to store, track and share their data all from a single location,” said Clark Weber, Senior Director of Fitness Products for Magellan.

Magellan Active makes it easy for athletes to share information about their events and performance data. Users receive their own Magellan Active profile page, which can be made private or public for sharing activities and reports. Magellan Active also includes social features so users can easily post their activities to Facebook and Twitter.

Users can export performance data using common file formats including FIT, CSV, GPX and KML. Magellan Active also launches the Magellan Active Developer API (active.magellangps.com/developer) which allows third-party websites and applications to access activity data with customer permission.

Switch and Switch Up GPS Watches Now Available

The Magellan Switch series (magellangps.com/Switch) of crossover GPS watches are now available from Magellan’s authorized online and retail partners. The Switch GPS watch (MSRP: $229.99 or $279.99 with Heart Rate Monitor) is a powerful fitness training device packed with innovative features that include nine customizable sport profiles, easy-to-read high resolution display, eight hours of battery life, a high sensitivity GPS receiver, 50 meter water resistance, and compatibility with ANT+™ sensors. Designed primarily for runners, it is also a crossover watch that is convertible for multisport needs.

The Switch Up GPS watch (MSRP: $299.99 or $349.99 with Heart Rate Monitor) has the same powerful features as the Switch GPS watch but also includes a barometric altimeter for precise elevation data, a thermometer to monitor and capture outside temperature, vibration alerts for notification in louder environments, and an innovative quick release mounting system to easily transition between sports.

The Switch Series includes innovative features including ‘Activity Pacer’, which not only shows runners if they are on target with their goal, but provides specific targets to attain the desired result. For endurance athletes, Magellan offers an optional Battery Extender Pack that provides 16 hours of additional battery life for a total of 24 hours.

To keep track of the latest news and product information from Magellan Fitness, follow us at the Magellan Fitness blog (magellanfitness.wordpress.com), Facebook (facebook.com/MagellanFitness), Twitter (@MagellanFitness) and Google+.

About Magellan
Headquartered in Santa Clara, CA, MiTAC Digital Corporation, manufacturer of the Magellan (http://www.magellangps.com) brand of portable GPS navigation consumer electronics devices, is a wholly-owned subsidiary of MiTAC International Corporation. Recognized as an industry pioneer, Magellan globally markets its award-winning portable navigation devices including the Magellan RoadMate® series for autos, RVs, fleet and commercial vehicles, and GIS, the eXplorist® outdoor series for hunting, fishing, hiking and geocaching enthusiasts, and mobile apps and accessories for smart phones. Follow Magellan on Facebook (http://www.facebook.com/MagellanGPS), Twitter (http://twitter.com/#!/magellangps) and YouTube (http://www.youtube.com/user/magellanvideo).


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Contact:
Pattie Adams
Magellan Public Relations
padams@magellangps.com
408.615.5172

Susan van Barneveld / Rita Lee
Public Communications Worldwide
magellan@pc-w.com
714.891.3660