News and Events

For Immediate Release

Magellan® Announces New RoadMate Automotive PND Product Line Featuring EasyTouch Screens and Android OS at CES 2014


Economically Priced, and Featuring Magellan's Most Advanced Navigation Software, New Models Bring Power of Smartphone Quality Screens to More Consumers

– Santa Clara, CA – Magellan, a leader of innovative GPS devices for vehicles, fitness, outdoor and mobile navigation, announced it will introduce a new line of RoadMate Personal Navigation Device (PND) units featuring EasyTouch touch screens and an underlying Android OS for a more powerful navigation experience, at 2014 International CES. Responsive, empowering, and intuitive, the affordably priced units bring all the benefits of high-end smartphone touch screens to more consumers than ever before. The initial introduction features the 5" 5430T-LM with traffic and lifetime maps. The products will be on display in the Magellan CES meeting room, MP25740, located in South Hall 2.

"These new models will have the advantage of the Android's operating systems superior handling of navigation data and Magellan's record of proven safety and performance," commented Stig Pedersen, associate vice president of product management at Magellan. "Also, commonly found on smartphones and tablets, capacitive touch screens on PND units were previously offered only in the highest price ranges, but the Magellan RoadMate line now offers it at an affordable price."

With their Android driven touch screens, the new RoadMate PND units with EasyTouch screens are more user responsive. The screens react to even the softest of finger touches, giving the user a more enjoyable experience and the security knowing they are buying a product that is easy to use. Users will be touch communicating with Magellan's most advanced navigation user interface to date, introduced in 2013 on premium SmartGPS units.

The new RoadMate provides a superior navigation experience by integrating the Android OS, EasyTouch screen and features that get drivers where they want to go safely and as quickly as possible. It comes equipped with many premium features such as landmark guidance, PhantomALERT, junction view, and free lifetime traffic alerts and map updates. Users know they are traveling with the information necessary to make critical on-point driving decisions.

Magellan's RoadMate 5430T-LM will be available at retailers throughout the U.S. and Canada, as well as online at www.magellangps.com in Q1. It has an MSRP of $179.99.

About Magellan

Headquartered in Santa Clara, CA, MiTAC Digital Corporation, manufacturer of the Magellan (www.magellangps.com) brand of portable GPS navigation devices, is a wholly-owned subsidiary of MiTAC International Corporation. Magellan, the industry leader for innovative GPS navigation devices since 1986, globally markets award-winning products in multiple categories including auto, RV, commercial, outdoor, fitness and mobile. Continuing its spirit of innovation, Magellan is developing new cloud-based technologies, wearables, OEM and B-to-B solutions to meet the changing needs of today’s consumers.

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