News and Events

For Immediate Release

Navigation Solutions and Hertz NeverLost® Harness Magellan's SmartGPS Eco Content Services


– Santa Clara, CA and Park Ridge, NJ – Navigation Solutions, a Hertz Company and developer of the award-winning NeverLost in-car GPS system, and Magellan, a leader of innovative GPS devices and content services for vehicles, fitness, outdoor and mobile navigation, announce the selection of Magellan as the exclusive manufacturer for the NeverLost 6 platform, Hertz's next generation of connected services, which will be integrated into Hertz vehicles in 2014.

The NeverLost 6 platform features include:

  • ARM Cortex-A9 architecture with quad cores running at 1.0GHz
  • 5.7", 4:3 square aspect ratio, high resolution, brightness and contrast TFT display
  • GSM and GPRS protocol stack with 3G release 4 compliant technology
  • Bluetooth and Wi-Fi connectivity module
  • GPS module built upon the SiRFstarIV™ architecture
  • A number of other off board components such as Keypad, LCD, camera module, Accelerometers and Gyros sensor board and etc. will connect through a flex cable

"As a long-time partner and a pioneer in the automotive navigation industry, Magellan was a logical choice for the Hertz NeverLost 6 platform," commented Roger Stevens, president, Navigation Solutions. "Hertz prides itself on being the fastest and easiest car rental company and NeverLost is key to Hertz offering its customers flexible mobility solutions. Rental customers want useful navigation content, and popular travel services. Magellan's SmartGPS Eco offers the right combination of relevant content and integration capabilities with the NeverLost 6 platform."

In addition, Navigation Solutions has selected Magellan's SmartGPS Eco for integration in Hertz vehicles in 2014. The Magellan SmartGPS Eco is the latest advancement in Magellan's cloud based connected car services that delivers content saving drivers time and money, provide safer navigation and keep them informed with location and social content.

The Magellan SmartGPS Eco is a cloud based platform aggregating location and social content. It leverages the cloud for location intelligence, and personalization. Drivers can choose the content they want, and it is all displayed simultaneously in a standard HMI.

"Navigation Solutions is the GPS innovation leader in the rental car industry. Magellan is delighted to continue our long standing partnership with Navigation Solutions for the Hertz NeverLost program," said Peggy Fong, president of MiTAC Digital Corporation. "We are proud to have Hertz NeverLost as a customer for the launch of our SmartGPS Eco services. The SmartGPS Eco aggregates unlimited content, which is then personalized based on driver preferences and location. Each driver gets the right content, at the right place, at the right time."

Magellan and Hertz executives will be available for interviews at CES 2014 in the Magellan CES meeting room, MP25740, located in South Hall 2.

About Magellan

Headquartered in Santa Clara, CA, MiTAC Digital Corporation, manufacturer of the Magellan (www.magellangps.com) brand of portable GPS navigation devices, is a wholly-owned subsidiary of MiTAC International Corporation. Magellan, the industry leader for innovative GPS navigation devices since 1986, globally markets award-winning products in multiple categories including auto, RV, commercial, outdoor, fitness and mobile. Continuing its spirit of innovation, Magellan is developing new cloud-based technologies, wearables, OEM and B-to-B solutions to meet the changing needs of today’s consumers.

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About Navigation Solutions

Navigation Solutions, based in Plano, TX, develops the Hertz NeverLost® travel system, a user-friendly, customizable route-guidance system. NeverLost also develops and markets customized destination-specific smartphone mobile applications for travel, under My Explore™.

All products/services and trademarks mentioned in this release are the properties of their respective companies. © 2014 MiTAC Digital Corp. All rights reserved.


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