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For Immediate Release

Magellan to Demonstrate SmartGPS Eco Cloud & Content Services for Connected Car at CES


Complete Content Aggregation and Personalization Platform for Automotive OEM and Tier 1

– Santa Clara, CA – Magellan, a leader of innovative GPS devices and content services for vehicles, fitness, outdoor and mobile navigation, has announced that it will demonstrate its SmartGPS Eco V2.0 cloud technology for Automotive OEM and Tier 1 customers at 2014 International CES. The demonstration will take place in the Magellan CES meeting room, MP25740, located in South Hall 2.

The SmartGPS Eco V2.0 is the latest advancement in Magellan's cloud based content services that delivers money saving content, keeps drivers informed with relevant location and social content, and provides safer navigation. New features include an expanded portfolio of leading content partners, easy drag and drop content manager for end-users, and updated companion iOS and Android apps.

Built on a robust architecture supporting content aggregation, personalization and localized delivery, the Magellan SmartGPS Eco V2.0 is designed to integrate with connected car solutions requiring real time, personalized local content.

The SmartGPS Eco V2.0 is targeted to Automotive OEM and Tier 1 customers, fleet operators, and rental car companies. As one of the original pioneers in the personal navigation industry, Magellan says engineering cloud products with location relevance for automotive OEM's is a logical evolution for them.

"Our Magellan SmartGPS Eco aggregates and integrates unlimited content into a single stream, which is filtered based on user preferences, and delivered into any standardized user interface," said Peggy Fong, president of MiTAC Digital Corporation. "Our SmartGPS Eco delivers only the content each user chooses, assuring each user gets the right content, at the right place, at the right time."

This personal, local information is delivered automatically, and includes valuable content from leading partners such as restaurant reviews and deals from Yelp and Foursquare reviews, Amber alerts, Groupon offers, Redbox movies & locations and iHeartRadio Internet radio. In addition, where to find the lowest gas prices from preferred stations, geocaching information, IP traffic, weather, and much more are available.

Magellan debuted the SmartGPS Eco V1.0 at CES 2013. The first commercial implementation of Magellan's SmartGPS Eco, the SmartGPS 5295 consumer device, was named a CES 2013 Innovations Award nominee, and launched in consumer retail in spring of 2013.

"With nearly a year of sales in the consumer market, the SmartGPS Eco infrastructure is proven and hardened. The advancements in SmartGPS Eco V2.0 represent three years of research and development, coupled with nearly a year of consumer input following the Spring 2013 launch of V1.0," said Stig Pedersen, associate vice president of product management for Magellan.

Magellan executives will be available for demonstrations and interviews at CES 2014 in the Magellan CES meeting room, MP25740, located in South Hall 2.

About Magellan

Headquartered in Santa Clara, CA, MiTAC Digital Corporation, manufacturer of the Magellan (www.magellangps.com) brand of portable GPS navigation devices, is a wholly-owned subsidiary of MiTAC International Corporation. Magellan, the industry leader for innovative GPS navigation devices since 1986, globally markets award-winning products in multiple categories including auto, RV, commercial, outdoor, fitness and mobile. Continuing its spirit of innovation, Magellan is developing new cloud-based technologies, wearables, OEM and B-to-B solutions to meet the changing needs of today’s consumers.

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