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For Immediate Release

Magellan Echo Named As CES Innovations 2014 Design and Engineering Award Honoree


Echo Smartwatch lets Runners Interact with Smartphone Fitness apps from their Wrist

– New York, NY – Magellan, a leader of innovative GPS devices for vehicles, fitness, outdoor and mobile navigation, today announced that it has been named an International CES Innovations 2014 Design and Engineering Awards Honoree for its Echo smart running watch. Products entered in this prestigious program are judged by a preeminent panel of independent industrial designers, independent engineers and members of the trade media to honor outstanding design and engineering in cutting edge consumer electronics products across 29 product categories. Echo is an Innovations honoree in the Wearable Technologies category, a popular category that is new for 2014.

Magellan Echo is the first smartwatch dedicated to running by connecting smartphone fitness apps to the wrist. Using Bluetooth Smart to wirelessly connect with a smartphone, Echo gives users control over their favorite fitness app and displays running metrics where they can be seen. Magellan Echo drives integration with the world of sport and fitness apps, and has support from Strava, MapMyFitness®, iSmoothRun and Wahoo Fitness. Echo features a ruggedized design, water-resistance to withstand adverse conditions and a replaceable battery that lasts 6-11 months.

“We are proud to be named an International CES Innovations 2014 Design and Engineering Awards Honoree for the Echo,” said Clark Weber, senior director of product marketing at Magellan. “We’ve worked hard to develop a new technology for the industry that is the first in the category extending the smartphone running experience to your wrist.”

The prestigious Innovations Design and Engineering Awards are sponsored by the Consumer Electronics Association (CEA)®, the producer of the International CES, the global gathering place for all who thrive on the business of consumer technology, and have been recognizing achievements in product design and engineering since 1976.

The Magellan Echo will be displayed in The Venetian at the 2014 International CES, which runs January 7-10, 2014 in Las Vegas, Nevada. Honorees will also be displayed at CES Unveiled: The Official Media Event of the International CES from 4-7 p.m. on Sunday, January 5 in South Seas Ballroom C at Mandalay Bay.

The Innovations entries are judged based on the following criteria:

  • Engineering qualities, based on technical specs and materials used
  • Aesthetic and design qualities, using photos provided
  • The product’s intended use/function and user value
  • Why the product deserves the Innovations award, including specifics regarding its unique/novel features and features that consumers would find attractive
  • How the design and innovation of this product directly compare to other products in the market place

Products chosen as an Innovations honoree reflect innovative design and engineering of the entries. Examples may include the first time various technologies are combined in a single product or dramatic enhancements to previous product designs.

Innovations 2014 Design and Engineering honoree products are featured on CESweb.org/Innovations, which lists product categories, as well as each product name, manufacturer information, designer, description, photo and URL.

About Magellan

Headquartered in Santa Clara, CA, MiTAC Digital Corporation, manufacturer of the Magellan (www.magellangps.com) brand of portable GPS navigation devices, is a wholly-owned subsidiary of MiTAC International Corporation. Magellan, the industry leader for innovative GPS navigation devices since 1986, features a new cloud-based “Smart Ecosystem” on the Magellan SmartGPS (http://www.magellangps.com/SmartGPS) and SmartGPS mobile apps, redefining vehicle navigation with location-relevant social media and content integrated directly onto a navigation map.

Magellan globally markets the award-winning Magellan® SmartGPS; RoadMate® series for autos, RVs, fleet and commercial vehicles; the eXplorist® PRO for mobile GIS applications and field data collection; the eXplorist® outdoor series for hunting, fishing, hiking, marine and geocaching; Magellan Fitness Switch™ series of crossover GPS watches; and, mobile apps and accessories for smartphones. Follow Magellan on Facebook, Twitter and YouTube.


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PR Contact:
Rita Lee & Susan van Barneveld
Public Communications Worldwide
magellan@pc-w.com
714.891.3660