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For Immediate Release

MAGELLAN RECEIVES CES INNOVATIONS 2013 DESIGN AND ENGINEERING HONOREE AWARD FOR SMARTGPS


– LAS VEGAS – CES 2013 – Magellan, a leader in innovative GPS devices for vehicles, fitness, outdoor and mobile navigation, today announced that it has been named an International CES Innovations 2013 Design and Engineering Awards Honoree for its SmartGPS, a game-changing GPS device designed to completely redefine personal navigation by integrating social, local and mobile content, including Yelp and Foursquare, through Magellan’s revolutionary cloud-enabled Smart Ecosystem. Products entered in this prestigious program are judged by a preeminent panel of independent industrial designers, engineers and members of the media to honor outstanding design and engineering in cutting edge consumer electronics products across 29 product categories.

The Magellan SmartGPS (http://www.magellangps.com/SmartGPS) is the first, total-solution navigation device to wirelessly sync the user’s navigation data, such as favorite places and contacts, with a smartphone or personal computer, and to intelligently deliver stored and dynamic location-based information to the GPS display that is personalized to the driver’s locale. For the first time on a single GPS device screen, Magellan SmartGPS consumers can simultaneously see maps, navigate, and see reviews, tips and offers from Yelp and Foursquare for nearby restaurants, stores and services, plus navigate to those locations without needing to use an additional device or application.

“We are very proud to be recognized by the Consumer Electronics Association as a CES Innovations Award Honoree for the second consecutive year,” said Peggy Fong, President of MiTAC Digital Corporation. “SmartGPS is a significant technological achievement that was designed to change and expand the way consumers interact with their navigation devices.” In 2012, Magellan received a CES Innovations Honoree Award for its Wireless Back-up Camera, a cutting-edge product designed to enhance the driver safety and peace-of-mind to see what is behind their vehicle including children, pets and toys, or for assistance when parking.

The Magellan SmartGPS device will be displayed in the Innovations Design and Engineering Showcase in the Venetian Ballroom, at the 2013 International CES, which runs January 8-11, 2013 in Las Vegas, Nevada.

The prestigious Innovations Design and Engineering Awards are sponsored by the Consumer Electronics Association (CEA) ®, the producer of the International CES, the world’s largest consumer technology tradeshow, and have been recognizing achievements in product design and engineering since 1976.

The Innovations entries are judged based on the following criteria:

  • Engineering qualities, based on technical specs and materials used
  • Aesthetic and design qualities, using photos provided
  • The product’s intended use/function and user value
  • Unique/novel features that consumers would find attractive
  • How the design and innovation of the product compares to other products in the marketplace

Products chosen as an Innovations Honoree reflect innovative design and engineering of the entries. Examples may include the first time various technologies are combined in a single product or dramatic enhancements to previous product designs.

Innovations 2013 Design and Engineering honoree products are featured on http://cesweb.org/Awards/CES-Innovations-Awards.aspx, which lists product categories, as well as each product name, manufacturer information, designer, description, photo and URL.

About Magellan

Headquartered in Santa Clara, CA, MiTAC Digital Corporation, manufacturer of the Magellan brand of portable GPS navigation consumer electronics devices, is a wholly-owned subsidiary of MiTAC International Corporation. Recognized as an industry pioneer, Magellan globally markets its award-winning portable navigation devices including the Magellan RoadMate series for autos, RVs, fleet and commercial vehicles, and GIS, the eXplorist® outdoor series for hunting, fishing, hiking and geocaching enthusiasts, and mobile apps and accessories for smart phones. Visit Magellan at http://www.magellangps.com. Follow Magellan on Facebook (http://www.facebook.com/MagellanGPS), Twitter (http://twitter.com/#!/magellangps) and YouTube (http://www.youtube.com/user/magellanvideo).


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Contact:
Pattie Adams
Magellan Public Relations
padams@magellangps.com
408.615.5172

Susan van Barneveld / Carol Bardia – PC/W
magellan@pc-w.com
714.891.3660