News and Events

For Immediate Release

Magellan Launches Switch Series GPS Fitness Watches in Europe


Fitness Website Adds European Languages to Help Athletes Track Fitness Data

– Santa Clara, CA – Magellan, a leader in innovative GPS devices for automotive, fitness, outdoor and mobile navigation, today announced that it has expanded the worldwide availability of the Magellan® Switch™ Series of crossover GPS watches to Europe for athletes who run, bike, swim or participate in a variety of outdoor activities. The Magellan Switch and Switch Up watches are available this month from select retailers and through Magellan’s European distribution network.

To support its European users, Magellan has also expanded its Magellan® Active website (active.magellangps.com) with additional languages including French, Spanish, German, Italian and Dutch as well as English. Magellan Active makes it convenient for multisport athletes who record their performance data on Magellan’s Switch Series to easily upload and track data online with intuitive charts, maps and metrics, all from a single location.

“Magellan is continuing to further enrich the lives of multisport athletes worldwide with best-in-class fitness watches and innovative tools to help them take control of their active lifestyles,” said Clark Weber, Senior Director of Fitness Products for Magellan. “The Switch Series is rapidly gaining popularity with fitness enthusiasts, and we are pleased to work with our European distribution partners to make our GPS watches available to consumers throughout Europe.”

The Magellan Switch Series (magellangps.com/Switch) of crossover GPS watches include innovative features such as an ‘Activity Pacer’ that shows runners if they are on target with their goal, and provides specific targets to attain the desired result. The Switch GPS watch, designed primarily for runners, is a powerful fitness training device packed with innovative features that include nine customizable sport profiles, easy-to-read high resolution display, eight hours of battery life, a high sensitivity GPS receiver, 50 meter water resistance, and compatibility with ANT+™ sensors. The Switch Up GPS watch has the same powerful features as the Switch GPS watch but also includes a barometric altimeter for precise elevation data, a thermometer to monitor and capture outside temperature, vibration alerts for notification in louder environments, and an innovative quick release mounting system to easily transition between sports.

The Magellan Switch Series is immediately available from Magellan’s European distribution partners serving UK, France, Germany, Turkey, Spain, Italy, Austria, Switzerland and Benelux.


Magellan Launches Developer API Program

Magellan also announces the availability of its new Magellan Active Developer API program. Third-party websites and applications can now access activity data from Magellan Active and import data into their websites once customer permission has been granted. A Magellan Active Web Widget can be embedded in any website for uploading activities and gives users the ability to upload activities and perform device software updates from within a personal website or HTML Widget/Gadget.

For the latest information from Magellan Fitness, follow us at the Magellan Fitness blog (magellanfitness.wordpress.com), Facebook (facebook.com/MagellanFitness), Twitter (@MagellanFitness) and Google+.

About Magellan

Headquartered in Santa Clara, CA, MiTAC Digital Corporation, manufacturer of the Magellan (www.magellangps.com) brand of portable GPS navigation consumer electronics devices, is a wholly-owned subsidiary of MiTAC International Corporation. Recognized as an industry pioneer, Magellan globally markets its award-winning portable navigation devices including the Magellan® RoadMate series for autos, RVs, fleet and commercial vehicles, the eXplorist® PRO for mobile GIS applications and field data collection, the eXplorist outdoor series for hunting, fishing, hiking and geocaching enthusiasts, Magellan Fitness Switch™ series of crossover GPS watches, and mobile apps and accessories for smart phones. Follow Magellan on Facebook (www.facebook.com/MagellanGPS), Twitter (https://twitter.com/magellangps) and YouTube (www.youtube.com/magellanvideo).


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Contact:
Pattie Adams
Magellan Public Relations
padams@magellangps.com
408.615.5172

Susan van Barneveld/Rita Lee
PC/W
magellan@pc-w.com
714.891.3660