News and Events

For Immediate Release

Magellan Debuts eXplorist Angler and Pro Angler Special Editions to Give Fisherman a Total Fishing Solution


SANTA CLARA, CA – Magellan, a leader of innovative GPS devices for vehicles, fitness, outdoor and mobile navigation, today announced its new Magellan® eXplorist® 310 Angler and eXplorist 510 Pro Angler Editions to provide fishing enthusiasts a total fishing solution with top-quality U.S. lakes data and other valuable fishing content plus Magellan eXplorist Outdoor GPS receivers.

“The eXplorist Series of GPS devices are perfect for any outdoor adventure and made to survive anything that nature throws their way,” said Warren Hewerdine, Sr. Director of Marketing for Magellan. “When you add all of the rich content that Fishing Hot Spots provides, fishermen have more than a navigation solution; they have a powerful tool to help them catch fish.”

Both Magellan eXplorist Special Editions offer a complete fishing solution including select models of Magellan’s rugged, waterproof, handheld eXplorist GPS receivers with sunlight-readable screens, and Fishing Hot Spots’ extensively-researched U.S. lakes maps and fishing information. To help anglers get the most from their fishing trips, Fishing Hot Spots’ content includes detailed lake profiles with shoreline characteristics, size, depth, contours, and submerged cover/vegetation. Additionally, lake-specific tips and techniques help the angler identify the fish species, seasonal fishing patterns and the best baits and lures to use for the greatest success. Fishing points-of-interest and other interesting fishery data are also included to inform anglers about where particular fish are typically found, primary species and average sizes, tackle techniques and stocking practices.

The Magellan eXplorist 510 Pro Angler Edition includes a Magellan eXplorist 510 outdoor handheld GPS and Fishing Hot Spots’ Pro, a comprehensive suite of approximately 4,000 U.S. lakes with detailed shorelines and depth contours. The eXplorist 510 GPS provides a premium experience for navigating the outdoors and includes a built-in camera, microphone and a 3-inch color touchscreen. For maximum convenience, all Fishing Hot Spots content are pre-loaded on a single MicroSD card that is included with the eXplorist Pro Angler Edition.

For the fisherman who only needs maps of specific lakes, the Magellan eXplorist 310 Angler Edition includes a Magellan eXplorist 310 outdoor handheld GPS and a choice of three lakes from Fishing Hot Spots’ database of premier U.S. lakes featuring detailed maps of the best fishing locations, gear tips and species information. The eXplorist 310 GPS includes a 2.2-inch color screen with rich graphics and a simple user interface. Consumers can download their selection of three lakes at http://www.magellangps.com/Outdoor and enter a special code included in the box.

Available in August, from MagellanGPS.com and Magellan’s authorized retail and online partners, the Magellan eXplorist 510 Pro Angler Edition is $449.99 (MSRP), and the Magellan eXplorist 310 Angler Edition is $199.99 (MSRP).

About Magellan
Headquartered in Santa Clara, CA, MiTAC Digital Corporation, manufacturer of the Magellan (http://www.magellangps.com) brand of portable GPS navigation consumer electronics devices, is a wholly-owned subsidiary of MiTAC International Corporation. Recognized as an industry pioneer, Magellan globally markets its award-winning portable navigation devices including the Magellan RoadMate® series for autos, RVs, fleet and commercial vehicles, and GIS, the eXplorist® outdoor series for hunting, fishing, hiking and geocaching enthusiasts, and mobile apps and accessories for smart phones. Follow Magellan on Facebook (http://www.facebook.com/MagellanGPS), Twitter (http://twitter.com/#!/magellangps) and YouTube (http://www.youtube.com/user/magellanvideo).


# # #

Contact:
Pattie Adams
Magellan Public Relations
padams@magellangps.com
408.615.5172

Susan van Barneveld / Rita Lee
Public Communications Worldwide
magellan@pc-w.com
714.891.3660