News and Events

For Immediate Release

New Magellan RoadMate GPS Devices Increase Driver Safety with Bluetooth ‘Safe Texting,’ Wireless Back-up Camera Compatibility and Portrait Mode Viewing


SANTA CLARA, CA – Magellan, a leader of innovative GPS devices for vehicles, fitness, outdoor and mobile navigation, today announced new Magellan® RoadMate® vehicle navigation devices with innovative features that underscore Magellan’s dedication to driver safety and convenience including Bluetooth® ‘Safe Texting,’ Magellan Wireless Back-up Camera compatibility and ‘Portrait Mode’ viewing.

The Magellan RoadMate RM2255T-LMB and RoadMate 5265T-LMB GPS models include Bluetooth 'Safe Texting' that enables drivers to quickly and safely respond to a call with a pre-written text message. The driver may select from a text message to inform the caller that they are driving and will call them later or a text that will include the vehicle’s present location and estimated time of arrival to their destination. When paired with a compatible Bluetooth cell phone, these Magellan RoadMate devices enable drivers to safely talk hands-free while keeping their eyes on the road.

As part of its Safety Series, Magellan has expanded the compatibility of its award-winning Wireless Back-up Camera ($149.99) as an ideal safety companion for the Magellan RoadMate 5255T-LM and RoadMate 5265T-LMB GPS models. When the vehicle is in a reverse-mode, the RoadMate device will automatically switch from navigation mode to become a rear-view monitor that allows the driver to see what is behind the vehicle including children, pets and toys or assistance to fit a vehicle into a tight parking space.

All five of the newest Magellan RoadMate GPS models include 'Portrait Mode' viewing, a unique feature that gives the driver a choice between viewing their navigation details in landscape or portrait viewing mode. In portrait viewing mode, the Magellan RoadMate device displays expanded roadway details about what is ahead, which is valuable information when on road trips or in unfamiliar locations. Conversely, in traditional landscape viewing mode, which is most suitable for city driving, shows the driver details that are around them.

“These new RoadMate GPS devices further Magellan’s goal to give people a safer, more convenient daily driving experience,” said Stig Pedersen, Associate Vice President of Product Management for Magellan. “By incorporating top-of-the-line safety features such as ‘Safe Texting,’ we are addressing the increasingly important issue of our culture’s desire for constant communication even while driving.”

All of the new Magellan RoadMate GPS devices are equipped with the entire suite of Magellan’s 2012 features.

  • ‘Landmark Guidance’ gives drivers an easier way to navigate to their destinations by telling them to turn at familiar landmarks such as gas stations, stores or other large, easily-seen places instead of only street names that may be hard to locate and read.
  • ‘Traffic Camera Alerts,’ powered by PhantomALERT™, warn drivers about upcoming red light and speed cameras on their route.
  • “Junction View” displays a realistic image of the road and highway signs, and shows drivers the correct lane that the vehicle needs to be in for safe merging and exits during their trip. BestParking.com helps drivers quickly locate parking garages as well as the street to enter them and hours of operation.
  • ‘OneTouch™,’ another Magellan-exclusive feature, enables the driver to bookmark and assign a button to their favorite destinations or searches for faster access.
  • Continuing to enhance the driver’s experience, each Magellan RoadMate model includes familiar features such as the Magellan-exclusive AAA TourBook® with their Diamond Rating system and descriptions for restaurants, hotels and attractions.

Available in September from MagellanGPS.com, Best Buy and other Magellan authorized retail partners, prices of the new Magellan RoadMate GPS devices range from $159.99 to $199.99 (MSRP).

  • RoadMate 2240T-LM – 4.3 inch with Portrait Mode
  • RoadMate 2255T-LMB – 4.3 inch with Bluetooth Safe Texting and Portrait Mode
  • RoadMate 5240T-LM – 5.0 inch with Portrait Mode
  • RoadMate 5255T-LM - 5.0 inch with Wireless Back-Up Camera Compatibility and Portrait Mode
  • RoadMate 5265T-LMB – 5.0 inch with Bluetooth Safe Texting, Wireless Back-Up Camera Compatibility and Portrait Mode

About Magellan
Headquartered in Santa Clara, CA, MiTAC Digital Corporation, manufacturer of the Magellan (http://www.magellangps.com) brand of portable GPS navigation consumer electronics devices, is a wholly-owned subsidiary of MiTAC International Corporation. Recognized as an industry pioneer, Magellan globally markets its award-winning portable navigation devices including the Magellan RoadMate® series for autos, RVs, fleet and commercial vehicles, and GIS, the eXplorist® outdoor series for hunting, fishing, hiking and geocaching enthusiasts, and mobile apps and accessories for smart phones. Follow Magellan on Facebook (http://www.facebook.com/MagellanGPS), Twitter (http://twitter.com/#!/magellangps) and YouTube (http://www.youtube.com/user/magellanvideo).


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Contact:
Pattie Adams
Magellan Public Relations
padams@magellangps.com
408.615.5172

Susan van Barneveld / Rita Lee
Public Communications Worldwide
magellan@pc-w.com
714.891.3660