News and Events

For Immediate Release

MAGELLAN® TO DEMONSTRATE ITS MOBILE SOLUTIONS AT INTERNATIONAL CTIA WIRELESS 2011!


SANTA CLARA, Calif.  (March 22, 2011) - Magellan, a pioneering GPS brand, showcases its mobile solutions: ToughCase for iPhone and iPod touch, Magellan Premium Car Kit for iPhone and iPod touch and the Magellan RoadMate App for iPhone and iPod touch at International CTIA Wireless 2011, Booth #1820.

ToughCase:

Featuring a built-in GPS receiver, ToughCase enhances the accuracy of location-based and GPS applications for iPhone 3GS, 3G and iPod touch, while protecting the device and providing unmatched accessibility to all iPhone and iPod touch features. A refined yet rugged protective case, giving iPhone and iPod touch waterproof capabilities.

The unique case design allows 100 percent access to Apple’s revolutionary multi-touch user interface, allowing users to receive and place calls while the device is protected. The ToughCase meets IPX-7 waterproof standards, enabling the device to be submerged at a depth of 1-meter for up to 30 minutes. The integrated 1840 mAh battery will increase the life of the device based on normal usage and the built-in high sensitivity SiRFstar III GPS chipset delivers up to 3 meters of accuracy.

The ToughCase is compatible with iPhone 3G, iPhone 3GS and iPod touch (second and third generation). The ToughCase is available at http://www.MagellanGPS.com and Apple Stores at http://www.apple.com. The ToughCase retails at an MSRP of USD $179.99.

The Magellan Premium Car Kit:

The Magellan Premium Car Kit is compatible with the iPhone 4, 3GS, 3G and the iPod Touch models 2G, 3G and 4G, providing drivers with an innovative, hands free vehicle mount solution. The Magellan Premium Car Kit includes a powerful, built-in GPS receiver that improves the location information delivered to the driver's Apple iPhone and enables an iPod Touch to be used as an in-vehicle GPS device.

The Premium Car Kit works with virtually any vehicle navigation app, including the popular Magellan RoadMate app for iPhone. It features an amplified speaker for crystal clear directions and enhanced Bluetooth hands-free calling, a built-in noise canceling microphone for full duplex speakerphone operation, and an auxiliary audio output for connection to a car stereo.

The adjustable mount securely rotates iPhone to either portrait or landscape mode for optimal positioning and widescreen route display and accommodates most hard-shell cases or silicon skins. The Magellan Premium Car Kit retails at an MSRP of USD $129.99.

Magellan RoadMate App for iPhone:

The Magellan RoadMate App is fully compatible with iOS4, taking advantage of iPhone 4's multitasking ability as well as the Retina Display. Users can now make or take phone calls while real-time navigation activities and routing continues in the background.

The Magellan RoadMate App features subscription-free, real-time Traffic Alerts. Users can avoid traffic congestion by comparing current and proposed alternative routes, making well-informed decisions ahead of traffic delays. It offers location-based promotional offers and coupons - Users are presented with offers on-screen while their destination is being routed. Users can choose to re-route to the sponsor’s storefront or save the promotional coupons for redemption at a later time.

The Magellan RoadMate App comes with points of interest (POI) sharing - Users can share POI's with their friends and family via email. A link is included which, if the friend or family member has the Magellan RoadMate App installed, will open automatically to the location's "Go" screen for easy routing.

The Magellan RoadMate App is available for $59.99 (North America version), $49.99 (USA-only version), or $34.99 (Canada-only version) from the App Store on iPhone or at: www.itunes.com/appstore/. Special promotional pricing is available for a limited time: $44.99 (North America version), $34.99 (USA-only version), or $29.99 (Canada-only version).

"Magellan continues to improve its popular RoadMate App with new features that enhance the consumer's navigation experience on their iPhone," said Stig Pedersen, Senior Director of Product Management, Magellan. "When paired with the highly rated Magellan Premium Car Kit for the iPhone and iPod Touch, consumers have the added benefit of safer, hands-free navigation while driving."

Visit Magellan in Booth 1820 at International CTIA Wireless 2011!

Units for review can be obtained by emailing rfinelli@magellangps.com

.

About MiTAC Digital Corporation

MiTAC Digital Corp. is a wholly-owned subsidiary of MiTAC International Corporation and promotes and sells products and services under the Magellan brand name. Magellan assists people to travel, work and play with leading portable navigation and positioning solutions across multiple consumer markets. Recognized as an industry innovator, the company is the producer of the award-winning Magellan RoadMate, and Maestro series portable car navigation, Outdoor and Mobile navigation devices. MiTAC Digital Corp. is headquartered in Santa Clara, Calif. For more information on Magellan, visit http://www.magellangps.com.


# # #

© 2011 MiTAC International Corporation. The Magellan logo, Magellan, RoadMate, QuickSpell, Triton are registered trademarks of MiTAC International Corporation and OneTouch, is a trademarks of MiTAC International Corporation and are used under license by MiTAC Digital Corp. Apple, iPhone, iPod, iPod Touch, and iTunes are registered trademarks of Apple Inc. All rights reserved. Navteq On Board is a trademark of Navteq Corporation. All other trademarks are the property of their respective owners.

CONTACT:
Raphel Finelli
Senior Public Relations Manager
408-250-1778
rfinelli@magellangps.com