News and Events

For Immediate Release

Magellan GPS Receives 2012 CES Innovations Award


Magellan Wireless Back-up Camera Selected as an Innovations Design and Engineering Award Honoree in the In-Vehicle Accessories Product Category

19 December, 2011 SANTA CLARA, Calif., – Magellan, a leading GPS brand, has been named an International CES Innovations 2012 Design and Engineering Award Honoree for its Wireless Back-up Camera. Products entered in this prestigious program are judged by a preeminent panel of independent industrial designers, engineers and members of the media to honor outstanding design and engineering in cutting edge consumer electronics products across 32 product categories.

The Magellan Wireless Back-up Camera attaches to the vehicle's rear license plate and transmits images directly to one of several 7" Magellan GPS models transforming the display into a rear view monitor. When the car is put into reverse, the Magellan navigator will automatically switch from navigation mode to rear view mode, enabling drivers to view what is behind their car. The Back-up Camera has a wide-angle view lens with a 120-degree horizontal and 100-degree vertical viewing area – perfect for seeing children, pets, toys, and other vehicles.

"It is an honor to be recognized by the CES Innovations team for Magellan's Wireless Back-up Camera," said Mike Wagner, Associate VP of Product Marketing. "Magellan is committed to providing safety and security on the road, and we are proud to have that commitment and the Back-up Camera's technology recognized by a panel of judges of this caliber."

The prestigious Innovations Design and Engineering Awards have been recognizing achievements in product design and engineering since 1976. It is sponsored by the Consumer Electronics Association (CEA)®, the producer of the International CES, the world's largest consumer technology tradeshow.

The 2012 International CES runs January 10-13, 2012 in Las Vegas, Nevada. The Innovations Design and Engineering Showcase will feature honorees by product category in the Venetian Ballroom and will also be featured at CES Unveiled: The Official Press Event of the International CES on Sunday, January 8.

The Innovations entries are judged based on the following criteria:

  • Engineering qualities, based on technical specs and materials used
  • Aesthetic and design qualities
  • The product's intended use/function and user value
  • Unique/novel features that consumers would find attractive
  • How the design and innovation of the product compares to other products in the marketplace

Innovations 2012 Design and Engineering honoree products are featured on www.CESweb.org/Innovations , which lists product categories, as well as each product name, manufacturer information, designer, description, photo and URL.

About MiTAC Digital Corporation

MiTAC Digital Corp. is a wholly-owned subsidiary of MiTAC International Corporation and promotes and sells products and services under the Magellan brand name. Magellan assists people to travel, work and play with leading portable navigation and positioning solutions across multiple consumer markets. Recognized as an industry innovator, the company is the producer of the award-winning Magellan RoadMate series portable car navigation, Outdoor and Mobile navigation devices. MiTAC Digital Corp. is headquartered in Santa Clara, Calif. For more information on Magellan, visit http://www.magellangps.com.


# # #

PR CONTACT:
Susan van Barneveld & Rita Lee
Public Communications Worldwide
magellan@pc-w.com
714.891.3660