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For Immediate Release

Magellan GPS Receives 2011 CES Innovations Award


Magellan RoadMate 3065 Commuter Selected as an Innovations Design and Engineering Award Honoree in the In-Vehicle Accessories Product Category

SANTA CLARA, Calif.  (11/11/2010) – Magellan, a leading GPS brand, today announced that it has been named an International CES Innovations 2011 Design and Engineering Awards Honoree for its RoadMate 3065 auto navigation GPS. Products entered in this prestigious program are judged by a preeminent panel of independent industrial designers, engineers and members of the media to honor outstanding design and engineering in cutting edge consumer electronics products across 35 product categories.

The Magellan RoadMate 3065 Commuter is a premium 4.7" vehicle navigator designed not just for finding new places but for everyday use. Packed with features perfect for commuters, starting with Traffic Wakeup, Bluetooth, OneTouch™ Favorites Menu, Free Lifetime Traffic Alerts, Highway Lane Assist and the Magellan exclusive built-in AAA TourBook®, plus much more.

"It is an honor to be recognized by the CES Innovations team for our RoadMate 3065 Commuter," said Stig Pedersen, Senior Director of Product Management. "To be awarded by a panel of judges of this caliber that recognizes cutting edge technology reflects our dedication to product innovation in the marketplace."

The prestigious Innovations Design and Engineering Awards have been recognizing achievements in product design and engineering since 1976. It is sponsored by the Consumer Electronics Association (CEA)®, the producer of the International CES, the world’s largest consumer technology tradeshow.

Magellan GPS, Roadmate 3065 will be displayed at the 2011 International CES, which runs January 6-9, 2011 in Las Vegas, Nevada. The Innovations Design and Engineering Showcase will feature honorees by product category in the Grand Lobby of the Las Vegas Convention Center and will also be featured at CES Unveiled: The Official Press Event of the International CES on Tuesday, January 4.

The Innovations entries are judged based on the following criteria:
    • Engineering qualities, based on technical specs and materials used
    • Aesthetic and design qualities
    • The product’s intended use/function and user value
    • Unique/novel features that consumers would find attractive
    • How the design and innovation of the product compares to other products in the marketplace

Products chosen as Innovations honorees reflect innovative design and engineering of the entries. Examples may include the first time various technologies are combined in a single product or dramatic enhancements to previous product designs.

Innovations 2011 Design and Engineering honoree products are featured on www.CESweb.org/Innovations, which lists product categories, as well as each product name, manufacturer information, designer, description, photo and URL.

About MiTAC Digital Corporation

MiTAC Digital Corp. is a wholly-owned subsidiary of MiTAC International Corporation and promotes and sells products and services under the Magellan brand name. Magellan assists people to travel, work and play their way with leading portable navigation and positioning solutions across multiple consumer markets. Recognized as an industry innovator, the company is the producer of the award-winning Magellan RoadMate, and Maestro series portable car navigation systems, as well as the Magellan Triton® outdoor handheld navigation devices. MiTAC Digital Corp. is headquartered in Santa Clara, Calif.


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© 2009 MiTAC Digital Corp. The Magellan logo, Magellan, RoadMate, QuickSpell, Triton are registered trademarks of MiTAC International Corporation and OneTouch, Maestro are trademarks of MiTAC International Corporation and are used under license by MiTAC Digital Corp. Apple, iPhone, iPod, iPod Touch, and iTunes are registered trademarks of Apple Inc. All rights reserved. Navteq On Board is a trademark of Navteq Corporation. All other trademarks are the property of their respective owners.

CONTACT:
Raphel Finelli
Senior Public Relations Manager
Magellan GPS
408-250-1778 - Mobile
rfinelli@magellangps.com