News and Events

For Immediate Release

Magellan® Expands Popular RoadMate® Series with New Widescreen Units; First in Category to Offer Integrated Live Traffic Service


Popular GPS Features Plus "Turn It on and Go" Navigation and Award-Winning User Interface Make RoadMate Well-Positioned for the Mass Market

Hanover, Germany   (March 04, 2008) Magellan, one of the world's fastest growing GPS brands, today announced three new additions to its popular RoadMate series of entry-level vehicle navigation units. The Magellan RoadMate series delivers "turn it on and go" functionality in an ultra-slim, pocket-sized form.

The new RoadMate 1400 series of GPS units are an extension of the best-selling RoadMate brand. With attractive retail pricing that begins at just €179, the Magellan RoadMate is ideal for drivers new to GPS units, for parents to give to their younger drivers, or for GPS users who want an additional device. The new RoadMate series can be viewed this week in Hanover, Germany at the CeBIT Global Conferences in Magellan's booth #D33, which is located in Hall 15.

The RoadMate 1400 series features a widescreen 4.3-inch anti-glare touch screen and a simple, intuitive user interface with premier features including QuickSpellTM, for fast input with a minimal amount of keystrokes, and SmartDetourTM, which prompts drivers to route around heavy or stationary traffic. It also features a newly designed, easy-to-view menu and map screens that incorporate stylish, easy-to-identify icons and graphics that are clear and crisp to the user.

The RoadMate 1400 entry level model comes preloaded with NAVTEQ® road maps, and users can choose from one of the following regions: France, Italy/Austria/Switzerland, Sweden/Finland/Norway/Denmark, Great Britain/Ireland/Northern Ireland, Germany/Austria/Switzerland, Spain/Portugal and Belgium/Netherlands/Luxembourg. It also comes pre-loaded with a database of safety cameras, which provides locations of known cameras for each region (MSRP €179.00).

The RoadMate 1415 adds text-to-speech, which announces the street name and direction of the next turn. It comes pre-loaded with NAVTEQ full European map coverage, and also features thousands of points of interest (POI), such as petrol stations, hotels, restaurants, and airports with contact details such as phone number, address and travel distance (MSRP €229.00).

The RoadMate 1425 adds a fully-integrated live traffic feature and premium lifetime traffic subscription that uses real-time traffic update information to display incidents along the driver's route; suggests alternative routes when "fastest time" to destination is selected; and recalculates the expected arrival time based on the monitored traffic. The unit also features one million searchable POIs. The antenna to receive traffic data is seamlessly integrated into the unit's power cable (MSRP €279.00).

"We are developing products at Magellan that are designed to exceed consumer expectations in price, content and connectivity. The RoadMate brand is an exceptional example of a value-priced line that delivers great GPS performance as well as unique and compelling features," said Christian Bubenheim, vice president of product marketing, Magellan.

All new Magellan RoadMate 1400 models feature:

  • New 4.3-inch WQVGA full-colour, anti-glare touch-screen display

  • Acclaimed, easy-to-use, intuitive user interface

  • Fast and precise Centrality Atlas III GPS chipset delivering superior GPS performance and navigation

  • 2-D and 3-D map views with auto day/night mode switching

  • Trip computer and trip planner

  • QuickSpell, which intelligently searches and checks spelling when entering addresses

  • SmartDetour to route drivers around heavy or stationary traffic

  • Postcode search: 7-digit postcode searches in the United Kingdom and 6-digit postcode searches in the Netherlands

  • Pre-loaded speed-trap database providing known camera locations for each region

  • SD card slot for maps

  • USB port for PC connection and in-vehicle power

  • Worldwide reversible maps (where U.S. maps are compatible with EMEA products, and vice-versa)



The Magellan RoadMate 1400 ships with a windshield mount and cradle; a 12-volt car power cigarette lighter adapter; an adhesive disk for alternative, on-dash mounting; and a quick reference and user manual. For additional accessories, including cases, pouches and additional mounting options, visit http://www.magellangps.com.

Other News

The RoadMate 1217, which is being premiered at CeBIT, adds text-to-speech that announces the street name and direction of the next turn. It also includes one million searchable of points of interest (POI), including petrol stations, hotels, restaurants, and airports with contact details such as phone number, address and the travel distance.

The MRM 1200 series features a compact-sized 3.5-inch anti-glare touch screen and mirrors the features of the RoadMate 1400 series, including the worldwide reversible maps, within an even smaller pocket-sized form factor. The MRM 1217 compliments the existing RoadMate 1200 and RoadMate 1215 products.

(MSRP RoadMate 1200 €129.00, RoadMate 1215 €159.00, RoadMate 1217 €179.00).

About Magellan
Magellan allows people to travel, work and play their way with leading portable navigation and positioning solutions across multiple consumer and business-to-business markets. Recognized as an industry innovator, the company is the creator of the award-winning Magellan RoadMate series portable car navigation systems, MaestroTM, CrossoverGPSTM, the Magellan TritonTM outdoor handheld navigation devices, the Hertz® NeverLost® car navigation system and ProMarkTM, the best-selling single frequency GPS survey product line on the market. Magellan is privately held and headquartered in Santa Clara, Calif. For more information on Magellan, visit http://www.magellangps.com.


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© 2008 Magellan Navigation, Inc. All rights reserved. Magellan, Maestro, Magellan RoadMate, CrossoverGPS, Triton, and ProMark are trademarks of Magellan Navigation, Inc. Hertz and NeverLost are registered trademarks of Hertz Systems, Inc. All other products and brand names are trademarks of their respective holders.

Contact:
Raphel Finelli
Magellan GPS
rfinelli@magellangps.com
408-250-1778