Magellan® Expands Global Presence with Introduction of Popular Maestro® and RoadMate® Auto Navigation Devices in México
New Maestro 4220 and 3220 Feature Text-to-Speech Guidance and Full North American Maps
Mexico City, Mexico (July 30, 2008) Magellan, one of the world's fastest-growing GPS brands, announced today that it is launching two new automotive GPS navigation units - the Maestro 3220 and 4220 - into Mexico, marking the company's first consumer offering in the Latin American market. Tailor-made to help drivers navigate Mexico's dense road networks and countryside, the Maestro 4220 and 3220 features text-to-speech functionality, so drivers can hear street names, and get turn-by-turn route guidance in Spanish.
As one of the fastest-growing GPS brands in the world, we continue to expand into emerging markets where high-quality navigation services are in demand,said Ed Moro, vice president, worldwide consumer sales of Magellan. The Maestro 4220 and 3220 are specifically built to help drivers throughout Mexico navigate safely and efficiently, as well as enhance the end-to-end navigation experience with information that's relevant to their location.
Pocket-sized for easy portability, the Maestro 4220 and 3220 series of GPS navigation devices offer a wide range of user benefits at multiple price points. At a height of just 82.5 mm and only 17.8 mm deep, they feature a bright 4.3-inch or 3.5-inch QVGA screen on the industry's most compact, portable auto navigation units.
The Maestro 4220 and 3220 include the most comprehensive and detailed maps available for Mexico, including: 2,454 cities, more than 150,000 kms in connectors (roads and highways), and cover a population of approximately 100 million, including detailed navigable coverage in the Mexico City, Monterrey, and Guadalajara metropolitan areas.
The Essential Magellan Navigation Experience
Both the Maestro 4220 and 3220 come packed with the same essential features that have continually made the Magellan navigation experience superior worldwide.
SiRF Star III GPS chips to provide the fastest GPS position acquisition in the industry QuickSpell® for fast data entry by reducing keystrokes as it checks spelling SmartDetour feature to help drivers route around freeway traffic Searchable points of interest (POI) database for finding and routing to businesses and services such as gas stations, ATMs, hotels, restaurants, airports, and more. Listings include a phone number, address, and the travel distance. Trip Planning to provide multi-destination routing when drivers need to make several stops up to 20 destinations Exit POIs conveniently list gas stations, lodging, and restaurants at freeway exits to help drivers plan stops in advance. Night View to optimize display viewing based on time of day Integrated antenna and battery for added portability and cord-free operation in or away from the car
Each of the new Maestro products ships with a windshield mount and cradle, a cigarette lighter adapter, and an adhesive disk for dash mounting. For additional accessories, including cases, pouches and other mounting options, please visit http://www.magellanGPS.com.
The Maestro 4220 (6,499 pesos) and 3220 (5,499 pesos) are available now at Costco Mexico, Palacio de Hierro and other retailers, as well as online at www.magellangps.com.
New Magellan RoadMate Series Coming Soon
Available in Mexico later this year, the Magellan RoadMate series delivers turn it on and go functionality in an ultra-slim, pocket-sized form, which is ideal for drivers new to GPS units or for parents to give to their younger drivers.
The new RoadMate 1400 features a large, widescreen, 4.3-inch anti-glare touch screen and a simple, intuitive user interface, with premiere features including QuickspellTM, for fast input with a minimal amount of keystrokes. It also features a newly designed, easy-to-view menu and map screens that incorporate identifiable, stylish icons and graphics that are clear and crisp to the user.
The RoadMate 1400 comes preloaded with Navteq® road maps of Mexico in addition to the 50 United States, Canada, and Puerto Rico with over 6 million essential points of interest, such as gas stations, ATMs, and airports with contact details such as location, phone number and travel distance (4,999 pesos).
The RoadMate 1200 features a compact-sized 3.5-inch anti-glare touch screen and includes all the features of the RoadMate 1400 series, within an even smaller pocket-sized form factor (3,499 pesos).
About Magellan Magellan allows people to travel, work and play their way with leading portable navigation and positioning solutions across multiple consumer and business-to-business markets. Recognized as an industry innovator, the company is the creator of the award-winning Magellan RoadMate® series portable car navigation systems, Maestro, CrossoverGPS, the Magellan Triton outdoor handheld navigation devices, the Hertz NeverLost car navigation system and ProMark, the best-selling single frequency GPS survey product line on the market. Magellan is privately held and headquartered in Santa Clara, Calif. For more information on Magellan, visit http://www.magellangps.com.