News and Events

For Immediate Release

Magellan® Introduces World's First Flat-Panel Portable Vehicle Navigation Device for the Ultimate in Sleek Design and Most Responsive GPS Touch-Screen

For Customers Who Demand High-Style and High-End Functionality, MaestroTM Elite 3270 Offers Unique, Leading-Edge Touch Screen with Premium Features

LAS VEGAS   (January 07, 2008) Magellan, the fastest-growing GPS brand in the world, today introduced the Maestro Elite 3270, which features the first state-of-the-art, flat-panel touch-screen display in the portable vehicle navigation industry. The new Maestro Elite solution can be viewed this week in Las Vegas at the Consumer Electronics Show (CES) in Las Vegas in Magellan's booth (no. 31247).

The compact 3.5-inch Maestro Elite 3270 unit features a seamless touch-panel that integrates the newest display technology for a highly responsive screen and an elegant, high-tech look. Even a light touch will instantly get users to the next screen with its high-sensitivity display. Magellan is the first GPS manufacturer to eliminate the plastic bezel housing common to portable navigation devices. The result is an edge-to-edge, completely flat touch display that gives the Maestro Elite 3270 a state-of-the-art, seamless surface with sensitivity and performance superior to anything else on the market today.

"Portable auto navigation has easily been one of the best-selling categories this holiday season, underscoring how GPS adoption is growing rapidly among mass consumers," said Nelson Chan, president and CEO of Magellan. "With the Maestro Elite 3270's flat-panel screens, Magellan is driving the next level of consumer demand for elegant, fully featured compact navigation solutions. The complete set of features, its elegant design, ease of use and exclusive AAA TourBook and Roadside Assistance make GPS a pleasure to use, with a style that people simply desire."

Fully loaded, compact, and traffic-enabled
The Maestro Elite 3270 - priced at $499 - also will feature Magellan's proprietary SayWhereTM text-to-speech technology that announces street names, Bluetooth capability for hands-free calling, pre-loaded maps of North America, Puerto Rico and Mexico and more than 6 million searchable points of interest (POIs). At only 17.8 mm thick and just 82.5 mm tall, the new Maestro packs dozens of advanced mapping features and a bright 3.5-inch QVGA screen into the industry's most compact, portable auto navigation unit.

Magellan's exclusive AAA TourBook® travel guide and member Roadside Assistance information comes preloaded in the Maestro Elite 3270, as does an integrated live traffic receiver with a free three-month subscription to Magellan's real-time traffic service.

The Maestro Elite 3270 will be compatible with Magellan VantagePointTM, the only desktop application on the market that helps people manage their GPS maps, information, and other content and easily sync it to their devices. Through VantagePoint, which is a free download from, Magellan customers can personalize and expand their GPS experience.

Available in Q1 2008, the Maestro Elite 3270 products ship with a windshield mount and cradle, a cigarette lighter adapter, protective pouch, A/C power adapter, USB data cable and an adhesive disk for dash mounting. For additional accessories, including cases, pouches and additional mounting options, visit

About Magellan
Magellan allows people to travel, work and play their way with leading portable navigation and positioning solutions across multiple consumer and business-to-business markets. Recognized as an industry innovator, the company is the creator of the award-winning Magellan RoadMate® series portable car navigation systems, MaestroTM, CrossoverGPSTM, the Magellan TritonTM outdoor handheld navigation devices, the Hertz® NeverLost® car navigation system and ProMarkTM, the best-selling single frequency GPS survey product line on the market. Magellan is privately held and headquartered in Santa Clara, Calif. For more information on Magellan, visit

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© 2008 Magellan Navigation, Inc. All rights reserved. Magellan, Maestro, Magellan RoadMate, CrossoverGPS, Triton, VantagePoint and ProMark are trademarks of Magellan Navigation, Inc. Hertz and NeverLost are registered trademarks of Hertz Systems, Inc. AAA TourBook and Show Your Card & Save are registered trademarks of the American Automobile Association. All other products and brand names are trademarks of their respective holders.

Raphel Finelli
Magellan GPS