News and Events

For Immediate Release

Magellan® Expands Popular RoadMate® Series with New Widescreen Units and First in Bringing Integrated LiveTraffic Service


Popular GPS Features, Plus "Turn it On and Go"TM Navigation and Award-Winning User Interface Makes RoadMate Well-Positioned for the Mass Market

LAS VEGAS   (January 07, 2008) Magellan, the world's fastest growing GPS brand, is premiering five new additions to its popular RoadMate series of entry-level vehicle navigation units, including the first 4.3-inch widescreen RoadMate units from Magellan with attractive retail pricing that begins at just $229.

The Magellan RoadMate series delivers "turn it on and go" functionality in an ultra-slim, pocket-sized form. The new RoadMate 1400 series of GPS units are an extension of the best selling RoadMate brand. The Magellan RoadMate is ideal for drivers new to GPS units or for parents to give to their younger drivers. The new RoadMate series can be viewed this week in Las Vegas at the Consumer Electronics Show (CES) in Las Vegas in Magellan's booth (no. 31247).

The new RoadMate 1400 series features a large, widescreen, 4.3-inch anti-glare touch screen and a simple, intuitive user interface, with premiere features including QuickspellTM, for fast input with a minimal amount of keystrokes. It also features a newly designed easy to view menu and map screens that incorporate easy to identify, stylish icons and graphics that are clear and crisp to the user.

The base model, the RoadMate 1400, comes preloaded with Navteq® road maps of the Continental United States, Hawaii and Puerto Rico, plus 1.3 million essential points of interest, such as gas stations, ATMs, and airports with contact details such as location, phone number and travel distance (MSRP $299).

The RoadMate 1412 adds maps for Canada and Alaska; text-to-speech announcements of street names; and points of interest totalling more than 6 million, including retail, dining, health service and other local business information(MSRP $349).

The RoadMate 1430 has the same features as the RoadMate 1412 and adds a fully-integrated live traffic feature that uses real-time traffic update information to display traffic incidents along the driver's route, suggests alternative routes when "fastest time" to destination is selected, and recalculates the expected arrival time based on the monitored traffic. The antenna to receive traffic data is seamlessly integrated into the unit's power cable. A free three-month subscription to Magellan Traffic Service is included with purchase (MSRP $399).

The RoadMate 1200 series features a compact-sized 3.5-inch anti-glare touch screen and mirrors the features of the RoadMate 1400 series, within an even smaller pocket-sized form factor. The RoadMate 1200 is complimented by the new RoadMate 1212 and RoadMate 1230 (with integrated traffic), which are being premiered at CES (MSRPs: RoadMate 1200 $229, RoadMate 1212 $299, RoadMate 1230 $329).

"We're developing products at Magellan that are designed to exceed consumer expectations in price, content and connectivity. The RoadMate brand is an exceptional example of a value-priced line that delivers great GPS performance, unique and compelling features at an introductory price," said Christian Bubenheim, vice president of product marketing, for Magellan.

All new Magellan RoadMate 1200 and 1400 models feature:


  • New 4.3-inch WQVGA or 3.5-inch QVGA full-color, anti-glare touch-screen display

  • Acclaimed easy-to-use, intuitive user interface

  • Fast and precise Centrality Atlas III GPS chipset delivering superior GPS performance and navigation

  • 2-D and 3-D map views with auto day/night mode switching

  • Trip computer and trip planner

  • QuickSpellTM intelligently searches and checks spelling when entering addresses

  • SmartDetourTM prompts drivers to route around heavy or stationary traffic

  • SD card slot for maps

  • USB port for PC connection and in-vehicle power


The Magellan RoadMate 1200 ships with a windshield mount and cradle; a 12-volt car power cigarette lighter adapter; an adhesive disk for alternative, on-dash mounting; and a quick reference and user manual. For additional accessories, including cases, pouches and additional mounting options, visit http://www.magellangps.com.

About Magellan
Magellan allows people to travel, work and play their way with leading portable navigation and positioning solutions across multiple consumer and business-to-business markets. Recognized as an industry innovator, the company is the creator of the award-winning Magellan RoadMate® series portable car navigation systems, MaestroTM, CrossoverGPSTM, the Magellan TritonTM outdoor handheld navigation devices, the Hertz NeverLost car navigation system and ProMarkTM, the best-selling single frequency GPS survey product line on the market. Magellan is privately held and headquartered in Santa Clara, Calif. For more information on Magellan, visit http://www.magellangps.com.


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© 2008 Magellan Navigation, Inc. All rights reserved. Magellan, Maestro, Magellan RoadMate, CrossoverGPS, Triton, and ProMark are trademarks of Magellan Navigation, Inc. Hertz and NeverLost are registered trademarks of Hertz Systems, Inc. All other products and brand names are trademarks of their respective holders.

Raphel Finelli
Magellan GPS
rfinelli@magellangps.com
408-250-1778