Magellan® Announces Exclusive Partnership with Primordial to Give Outdoor Enthusiasts Breakthrough Off-Road Routing
Agreement Underscores Growing List of Third-Party Content Providers to Offer Valuable Maps and Content Only for Magellan GPS Solutions
LAS VEGAS (February 04, 2008) Magellan, the world's fastest-growing GPS brand, today announced a partnership with Primordial, Inc. which for the first time will give consumers off-road routing on a GPS device that considers natural and manmade obstacles. Magellan will be showcasing the new content solution in its booth (Central Hall #5897) at the Shooting, Hunting, Outdoor Trade Show (SHOT Show) in Las Vegas beginning on Feb. 2, 2008.
The GPS industry has historically delivered closed systems; Magellan is changing that paradigm by providing an open system and developer kit that is enabling companies like Primordial to develop unique and valuable navigation solutions for Magellan customers. After six years in development and more than $2 million in United States Army funding, Primordial is the world leader in off-road navigation, offering its flagship product, Ground Guidance®.
Currently, off-road navigation experienced by outdoor enthusiasts only takes users from one point to another - or, "as the crow flies" - without regard to any natural or manmade obstacles between the two points. Primordial's Ground Guidance application will provide a true off-road navigation experience through a unique, patented technology that allows users to access a meandering route that avoids dense forest, lakes and rivers, steep inclines, and other natural hazards, leading users to their destinations in the most effective way possible. The result is off-road routing that is similar in nature to auto navigation routing.
Primordial's Ground Guidance software will be integrated into future generations of the Magellan TritonTM product line to deliver the first handheld GPS of its kind. Users will be able to purchase regional content to activate the off-road navigation capability. For current Triton users, a free upgrade will be available through Magellan's VantagePointTM software, a powerful new desktop application that enables users to manage and expand the content on their Magellan GPS device.
Magellan is working to put people in control of their navigation experience with innovative and beneficial applications like Primordial Ground Guidance that give you the best information and map resources available to enhance your navigation experience, said Christian Bubenheim, vice president of product marketing for Magellan. Ground Guidance, combined with the simplicity and power of our GPS devices, will assist outdoor enthusiasts who like to visit remote places where there are no clear trails, tracks or roads, helping them to get to their destinations quickly and safely.
Primordial is delighted to work with Magellan to bring our Ground Guidance software to life with the new series of Triton handhelds, said Randy Milbert, president of Primordial. The partnership between Primordial and Magellan will enable hikers, backpackers, hunters and other outdoor enthusiasts to have a richer navigation experience with Primordial's software when used with Magellan Triton units.
About Magellan Magellan allows people to travel, work and play their way with leading portable navigation and positioning solutions across multiple consumer and business-to-business markets. Recognized as an industry innovator, the company is the creator of the award-winning Magellan RoadMate® series portable car navigation systems, MaestroTM, CrossoverGPSTM, the Magellan Triton outdoor handheld navigation devices, the Hertz® NeverLost® car navigation system and ProMarkTM, the best-selling single frequency GPS survey product line on the market. Magellan is privately held and headquartered in Santa Clara, Calif. For more information on Magellan, visit http://www.magellangps.com.
About Primordial Primordial's flagship product, Ground Guidance, is patented software that determines best path routes through off-road terrain by analyzing land cover, elevation, and aerial photo databases. Ground Guidance Desktop generates routes that maximize speed or concealment, allowing mission planners to create fast or stealthy routes depending on the situation. Ground Guidance Handheld presents a moving map display on a pocket-sized GPS and overlays routes on aerial photos and topographic maps, allowing navigators to maintain critical situational awareness during mounted and dismounted movement. For more information, visit http://primordial.com