News and Events

For Immediate Release

MAGELLAN® EXPANDS INTERNATIONAL PRESENCE WITH ENTRY INTO CHINA


MaestroTM Auto Navigation Devices - thinnest on the market -- to be Available throughout China, Offering Access to Greatest Number of Cities, Provinces and Points of Interest

Santa Clara, CA   (September 19, 2007) Magellan®, the fastest-growing GPS brand in the world, has officially launched its products in China, with the introduction of three new products, the Magellan Maestro 3200C, 8200C and 8250C. With this new line of premium and affordable auto navigation devices, Magellan is delivering its U.S. industry-leading quality, performance and service to the Chinese market.

Designed for customers who demand a premium brand with a strong track record of innovation and performance, Magellan products can be found at IT malls in major cities throughout China, including Beijing, Shanghai, Guanghzhou and Shengzen.

"Our entry into China is critical to our commitment of making simple navigation available across the globe and we are thrilled to offer our latest line of leading-edge GPS solutions in one of the most dynamic and fastest-growing markets in the world," said Nelson Chan, Chief Executive Officer of Magellan. "Our new Chinese language GPS devices allow consumers in China access to detailed guidance to nearly any destination in the 980 cities and provinces and over 5 million Points of Interest (POIs) in the country, more than twice that offered by any other provider. China and other emerging markets present significant growth opportunities for Magellan and with the introduction of superior products we expect to capitalize fully on those opportunities. "

"The global GPS market is exploding and many players are aiming to take a significant part of the market," said Chris Jones, VP and Principal Analyst, Canalys. "Magellan is one of the leading vendors in the world and in Q2 2007, saw growth three times that of its main competitors. In this fast-changing market it is important to continually offer innovative and accessible products and with this launch Magellan is focused on ensuring its place in the top tier of the market."

China is expected to represent 3.9 million personal navigation device units in 2010, up from just 400,000 units expected to be sold by the end of 2007, according to Canalys.

Magellan Maestro Series
Designed to be pocket-sized and easy to use, Magellan's new Maestro 3200C, 8200C and 8250C series of GPS navigation devices reflect a wide range of user benefits and price points. The new Maestro units feature an elegant design with a feature-rich navigation experience, allowing the Chinese market to instantly access out-of-the-box, turn-by-turn guidance to nearly any destination in 980 cities and provinces and over 5 million searchable Points of Interest (POIs) including: restaurants, hotels, airports and gas stations. The line also includes pre-loaded maps of China and look-up options for any destination by address, street intersection and POI using a simple fingertip-touch interface.

Unlike competitive auto navigation products in China which have confusing street name placement and overlap, the Magellan Maestro UI provides an easy-to-read user interface with streets clearly labeled and placed for maximum navigation confidence and efficiency.

Magellan Maestro 3200C
Available in October 2007, the Maestro 3200C provides the best feature-rich navigation experience at the most affordable price of $RMB 3100 ($349 USD). Additional Maestro 3200C features include:


  • New 3.5" QVGA full-color, anti-glare, touch-screen display

  • Newly designed intuitive user interface that makes the Maestro Series the easiest to use

  • New look and function with an ultra-thin, stylish industrial design

  • Voice and visual prompts that guide drivers to their destination

  • SiRFstarIIITM: fastest GPS position acquisition in the industry

  • Integrated rechargeable batter: up to three hours via the included cigarette lighter power cable


Magellan Maestro 8200C
Available in November 2007, the Maestro 8200C provides a new intuitive wide screen user interface that guides drivers to their destination via voice and on-screen prompts at just $RMB 4200 ($499 USD). Additional Maestro 8200c features include:

  • New 4.3" WQVGA full-color, anti-glare, touch-screen display

  • Newly designed intuitive user interface

  • New look and function with an ultra-thin, stylish industrial design

  • SiRFstarIIITM: fastest GPS position acquisition in the industry


Magellan Maestro 8250C
Available in November 2007, the Maestro 8250C provides the best navigation experience possible. A new intuitive wide screen user interface that guides drivers to their destination via voice and on-screen prompts at the price of $RMB 5300 ($649 USD). Additional Maestro 8250c features include:

  • New 4.3" WQVGA full-color, anti-glare, touch-screen display

  • Newly designed, intuitive user interface

  • New look and function with an ultra-thin, stylish, industrial design

  • SiRFstarIIITM: fastest GPS position acquisition in the industry

  • SayWhereTM text-to-speech enables users to hear the street name of the next turn

  • Bluetooth® compatibility for the business mobile user who requires hands-free cell functionality


For more information on Magellan products in China, or to become a Magellan retailer, visit http://www.honqu.com.cn/magellangps.

About Magellan

Magellan is a leader in the outdoor, vehicle navigation, survey, GIS and OEM GPS navigation and positioning markets. Recognized as an industry innovator, the company is the creator of the award-winning Magellan RoadMate® series of portable car navigation systems; the MaestroTM; the CrossoverGPSTM; the Magellan TritonTM outdoor handheld navigation devices; the Hertz NeverLost® car navigation system; and ProMarkTM, the best-selling single frequency GPS survey product line on the market. Magellan is privately held and headquartered in Santa Clara, Calif., with European headquarters in Carquefou, France. For more information on Magellan, visit http://www.magellangps.com.


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© 2007 Magellan Navigation, Inc. All rights reserved. Magellan, Maestro, Magellan RoadMate, CrossoverGPS, Triton, and ProMark are trademarks of Magellan Navigation, Inc. Hertz and NeverLost are registered trademarks of Hertz Systems, Inc.

Contact:
Raphel Finelli
Magellan GPS
rfinelli@magellangps.com
408-250-1778

Amanda Chien
Create Area PR
amanda@ca-asia.com