News and Events

For Immediate Release

MAGELLAN® AND ZENITRON STRIKE BUSINESS PARTNERSHIP TO MARKET MAGELLAN GPS PRODUCTS IN CHINA


Santa Clara, Calif. and Taipei   (September 19, 2007) Magellan®, the fastest-growing GPS brand in the world, and Zenitron Corporation (TSEC Stock Code: 3028), a leading distributor of semiconductor, electric component, and consumer electronics in China today announced a business partnership to bring Magellan auto navigation devices to the Chinese market.

Under the agreement, Zenitron will market and distribute Maqellan GPS products, starting with the introduction of three new products, the Magellan Maestro 3200C, 8200C and 8250C. With this new line of premium and affordable auto navigation devices, Magellan is delivering its U.S. industry-leading quality, performance and service to the Chinese market.

In addition to developing Magellan's presence in the retail channel in China, Zenitron will provide a variety of marketing services to support the distribution and retail sales of Magellan products, as well as service and support for Magellan customers. Magellan GPS devices can be found starting in October at IT malls in major cities throughout China, including Beijing, Shanghai, Guanghzhou and Shengzen.

"We're thrilled to expand our retail business through this partnership with Magellan. Its growing share in the exploding global GPS market, technology leadership, and brand equity provide a strategic value to Zenitron's consumer electronics business in China," said Honda Fan, President of Zenitron.

"Having an experienced partner with a proven track record is critical to driving successful geographical expansion in a market as dynamic as GPS, particularly auto navigation," said Nelson Chan, Chief Executive Officer at Magellan. "Zenitron's experience in consumer electronics and the retail channel in China, its dedicated sales force, broad presence throughout China and commitment to providing excellent customer satisfaction makes them the ideal partner to represent Magellan in China."

For more information on Magellan products in China, or to become a Magellan retailer, visit http://www.honqu.com.cn/magellangps.

About Zenitron
Since its inception in October 1982, Zenitron Corporation has been a solution-centric distributor of semiconductor and electronic components. Zenitron's product portfolio includes IC, discrete, interface, module, flash memory products etc, with the markets spanning Power Management, Computer & Peripheral, Telecommunications & Networking, and Consumer Electronics. Contract manufacturers are the majority of Zenitron customers, in B2B markets. The secondary is retail (B2C) market. In 2006, its consolidated revenue exceeded NT$2 billion.
Since its inception in October 1982, Zenitron Corporation has been a solution-centric distributor of semiconductor and electronic components. Zenitron's product portfolio includes IC, discrete, interface, module, flash memory products etc, with the markets spanning Power Management, Computer & Peripheral, Telecommunications & Networking, and Consumer Electronics. Contract manufacturers are the majority of Zenitron customers, in B2B markets. The secondary is retail (B2C) market. In 2006, its consolidated revenue exceeded NT$2 billion.

About Magellan

Magellan is a leader in the outdoor, vehicle navigation, survey, GIS and OEM GPS navigation and positioning markets. Recognized as an industry innovator, the company is the creator of the award-winning Magellan RoadMate® series of portable car navigation systems; the MaestroTM; the CrossoverGPSTM; the Magellan TritonTM outdoor handheld navigation devices; the Hertz NeverLost® car navigation system; and ProMarkTM, the best-selling single frequency GPS survey product line on the market. Magellan is privately held and headquartered in Santa Clara, Calif., with European headquarters in Carquefou, France. For more information on Magellan, visit http://www.magellangps.com.


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© 2007 Magellan Navigation, Inc. All rights reserved. Magellan, Maestro, Magellan RoadMate, CrossoverGPS, Triton, and ProMark are trademarks of Magellan Navigation, Inc. Hertz and NeverLost are registered trademarks of Hertz Systems, Inc.

Contact:
Raphel Finelli
Magellan GPS
rfinelli@magellangps.com
408-250-1778

Amanda Chien
Create Area PR
amanda@ca-asia.com