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For Immediate Release

Magellan® Makes "Small" Statement at SEMA Show with Ultra-Thin Maestro and Magellan RoadMate® Auto Navigation Devices


Newest Innovations in GPS Unveiled at SEMA

Las Vegas, NV - Booth # 11242   (October 30, 2007) Magellan, the fastest-growing GPS brand in the world, today unveils its complete line of second-generation MaestroTM portable vehicle navigation devices at the 2007 Specialty Equipment Manufacturer Association (SEMA) event in Las Vegas. Magellan's new Maestro 4200 and Maestro 3200 series of GPS navigation devices deliver a streamlined look and feel in the thinnest package in the industry; at just 17.8mm thick, the sleek new industrial design is small enough to carry in a pocket. Both series offer a wide range of features and price points, and they are the only GPS navigation devices to integrate AAA TourBook® travel information.

At the SEMA Show, the complete Maestro 3200 and 4200 series will be demonstrated together for the first time, providing an opportunity for retailers and consumers to get their hands on Magellan's complete Fall 2007 lineup.

"In addition to portability, our new Maestro lineup includes features and price points designed to accommodate every type of driver and budget. From frequent travelers who need full-featured devices in the smallest possible package to busy parents who are shuttling their children around each day and can benefit from widescreen products with enhanced points of interest, everyone can find a Maestro device to meet their specific needs," said Christian Bubenheim, vice president of product marketing for Magellan. "We believe that Magellan GPS units will be among the best-selling electronic gifts this holiday season."

Additionally, Magellan is introducing the new RoadMate® 1200 portable vehicle navigation device. With an attractive retail price of just $229.00, the Magellan RoadMate 1200 pairs the slim industrial design of the Maestro series together with "turn it on and go" auto navigation functionality.

Magellan auto navigation products can be seen at Magellan's booth #11242, located in the mobile electronics area. Magellan products can be found at more than 40 booths through the show, including NavTeq, Dragon Aftermarket Consulting (2007 Yukon XL) #24029, RCH Design (2008 Chevy) #23559, as well as in the ProMotorsports (2008 Hummer H2), which will be displayed outside of the South Hall entrance and can also be seen at the Hard Rock party on Wednesday, Oct. 31.

About Magellan
Magellan is a leader in the outdoor, vehicle navigation, survey, GIS and OEM GPS navigation and positioning markets. Recognized as an industry innovator, the company is the creator of the award-winning Magellan RoadMate series portable car navigation systems, MaestroTM, CrossoverGPSTM, the Magellan TritonTM outdoor handheld navigation devices, the Hertz® NeverLost® car navigation system and ProMarkTM, the best-selling single frequency GPS survey product line on the market. Magellan is privately held and headquartered in Santa Clara, Calif., with European headquarters in Carquefou, France. For more information on Magellan, visit http://www.magellangps.com.


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© 2007 Magellan Navigation, Inc. All rights reserved. Magellan, Maestro, RoadMate, CrossoverGPS, Triton, and ProMark are trademarks of Magellan Navigation, Inc. Hertz and NeverLost are registered trademarks of Hertz Systems, Inc.

Contact:
Raphel Finelli
MagellanGPS
rfinelli@magellangps.com
408.250.1778