News and Events

For Immediate Release

Magellan® RoadMate® 1200 Delivers Powerful Portable Navigation,Pocket-Sized and Priced Right for the Holidays


"Turn it on and go"TM Navigation, Priced For the Mass Market

Las Vegas, NV - Booth # 11242   (October 30, 2007) Magellan, one of the fastest-growing GPS manufacturers in the world, today unveils its Magellan RoadMate 1200 at the 2007 Specialty Equipment Manufacturer Association (SEMA) event in Las Vegas. The Magellan RoadMate 1200 features an ultra-slim, pocket-sized form factor that offers "turn it on and go" auto navigation functionality. This, combined with its attractive retail price of just $229.00, makes the Magellan RoadMate one of the most compelling entry-level GPS units in the industry.

The new Magellan RoadMate 1200 is designed for easy portability and features a brand new sleek pocket-sized form factor, a full-size 3.5" bright, anti-glare touch screen and a simple, intuitive user interface designed for fast input with a minimal amount of keystrokes. It also features a clutter-free menu and map screens that incorporate stylish icons and graphics that are clear and crisp to the user.

"IDC expects vendors to ship 20.3 million units worldwide in 2007, meaning hundreds of thousands of consumers will either purchase or receive a GPS unit this holiday season," said Christian Bubenheim, vice president of product marketing for Magellan. "With a price that consumers can afford, the Magellan Roadmate 1200 delivers a highly portable design and powerful features, making it one of the most sought out holiday gifts for 2007."

In North America, the Magellan RoadMate 1200 comes preloaded with the latest NavTeq maps, which cover the 48 contiguous United States, Hawaii and Puerto Rico. It also features 1.3 million points of interest (POI) data, such as gas/petrol stations, ATMs, hotels, restaurants, airports and more, with contact details such as phone number, address and the travel distance.

The Magellan Roadmate 1200 will retail for just $229.99.
Complete details can be found at www.magellangps.com.

All new Magellan RoadMate 1200 models feature:


  1. New 3.5" QVGA full-color, anti-glare touch-screen display

  2. Acclaimed easy to use, intuitive user interface

  3. Fast and precise SiRF® GPS chipset delivering superior
  4. GPS performance and navigation
  5. 2D and 3D Mapviews with auto day / night mode switching

  6. Trip computer and Trip planner

  7. QuickSpellTM intelligently searches and checks spelling when entering addresses

  8. SmartDetourTM prompts drivers to route around heavy or stationary traffic

  9. SD card slot for maps

  10. USB port for PC connection, power


The Magellan RoadMate 1200 ships with a windshield mount and cradle, a 12V car power cigarette lighter adapter, an adhesive disk for alternative on dash mounting and a quick reference and user manual. For additional accessories, including cases, pouches and additional mounting options, visit http://www.magellangps.com.

About Magellan
Magellan is a leader in the outdoor, vehicle navigation, survey, GIS and OEM GPS navigation and positioning markets. Recognized as an industry innovator, the company is the creator of the award-winning Magellan RoadMate series portable car navigation systems, MaestroTM, CrossoverGPSTM, the Magellan TritonTM outdoor handheld navigation devices, the Hertz® NeverLost® car navigation system and ProMarkTM, the best-selling single frequency GPS survey product line on the market. Magellan is privately held and headquartered in Santa Clara, Calif., with European headquarters in Carquefou, France. For more information on Magellan, visit http://www.magellangps.com.


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© 2007 Magellan Navigation, Inc. All rights reserved. Magellan, Maestro, RoadMate, CrossoverGPS, Triton, and ProMark are trademarks of Magellan Navigation, Inc. Hertz and NeverLost are registered trademarks of Hertz Systems, Inc.

Contact:
Raphel Finelli
MagellanGPS
rfinelli@magellangps.com
408.250.1778