News and Events

For Immediate Release

Magellan® and AAA Plans Underway to Extend Scope of Partnership: Drivers to Gain AAA TourBook® Travel Information and AAA Member Roadside Assistance Details on Magellan GPS Navigation Devices


Santa Clara, CA and Orlando, FL   (March 07, 2007) Magellan, global innovator of GPS navigation solutions for automotive and outdoor markets, and AAA (American Automobile Association), North America's largest membership organization for vehicle owners and travelers, today announced plans to extend their partnership to a national level. Together, they will make AAA travel information available on future Magellan portable vehicle navigation products offered to the general public, and provide additional member-only benefits. Currently, Magellan is partnered with four of the largest regional AAA clubs to offer a customized version of the award-winning Magellan RoadMate® portable auto navigation products, available to AAA members. The first products to result from the extended partnership will be the Magellan MaestroTM 4000 series of portable navigation devices, available to consumers beginning next month.

The extended partnership will result in the availability of valued AAA travel information to all drivers who purchase future Magellan vehicle navigation products offering the AAA TourBook® content. The database will provide listings of AAA Diamond-Rated Restaurants and Accommodations, Show Your Card & Save® Locations for member discounts, Approved Auto Repair Facilities, Attractions, Events, Campgrounds, Cities and AAA Branch Office locations. Unique text descriptions will provide detailed information to help travelers plan trips and select destinations like no other vehicle navigation products have done before.

The extended partnership will also allow for Magellan products to provide AAA members with access to AAA Roadside Assistance along with the Magellan Locate screen that indicates a driver's exact location. Select products with Bluetooth hands-free calling capabilities and the roadside assistance function will connect the driver's Bluetooth-enabled phones directly to a AAA toll-free help number. Service terms will vary by club.

"As North America's preeminent provider of travel information and automotive services, AAA looks to Magellan as an ideal consumer technology partner to put our legendary expertise in trip routing and roadside assistance on an advanced personal navigation product," said Marshall Doney, vice president for AAA Automotive. "AAA stands for safety, security and peace-of-mind. Working together, Magellan and AAA will be providing world-class GPS auto navigation and roadside assistance to our members and travelers everywhere."

"Magellan is committed to giving drivers the best navigation experience, with content and features that enhance auto travel with relevant information and services," said Nelson Chan, Magellan CEO. "Combining the superior navigation of Magellan with the most trusted travel source in the country helps us deliver on both in a unique way. Our exclusive navigation partnership with AAA will yield solutions that are both compelling for drivers and exciting to the market."

About AAA
As North America's largest motoring and leisure travel organization, AAA provides its 50 million members with travel, insurance, financial and automotive-related services. Since its founding in 1902, the not-for-profit, fully tax paying AAA has been a leader and advocate for the safety and security of all travelers.

About Magellan
Magellan is a leader in the consumer, survey, GIS and OEM GPS navigation and positioning markets.

Recognized as an industry innovator, the Company is the creator of the award-winning Magellan RoadMate® series portable car navigation systems, the Magellan eXploristTM outdoor handheld navigation devices, the Hertz NeverLost car navigation system and ProMarkTM, the best-selling single frequency GPS survey product line on the market. The company is recognized worldwide through its Magellan brand and has experienced dramatic revenue growth as GPS technology has proliferated across a range of consumer and commercial applications.

The Company is privately held and headquartered in Santa Clara, California with European headquarters in Carquefou, France.


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© 2007 Magellan Navigation, Inc. All rights reserved. Magellan, RoadMate, QuickSpell, SmartDetour, TrafficKit, eXplorist and ProMark are trademarks of Magellan. Hertz and NeverLost are registered trademarks of Hertz Systems, Inc. The AAA logo, AAA TourBook and Show Your Card & Save are registered trademarks of the American Automobile Association.