Magellan®, AAA Clubs Provide Update on Auto Navigation Partnership
Las Vegas, (January 9, 2007) Magellan’s partnership with four of the largest regional AAA clubs in the United States is continuing to gather momentum, Magellan said today. Magellan is a leading provider of consumer, survey, GIS and OEM GPS navigation and positioning units.
Magellan and AAA - which announced their relationship with AAA clubs in November 2006 - are offering the Magellan RoadMate AAA Edition RS2.0, an exclusive version of Magellan’s award-winning RoadMate series of portable auto navigation solutions, to members of AAA Mid-Atlantic, AAA California State Automobile Association, and AAA Auto Club South and AAA Western and Central New York. The combined membership of these AAA clubs is more than 15 million.
The special edition Magellan RoadMate AAA Edition RS2.0 is the only auto navigation device to integrate AAA’s famous Tourbook guide listings for quick routing to AAA rated hotels, restaurants, attractions and locations where members can save. It is available through club offices and online stores.
In addition, the customized product offers Magellan’s voice- and text-guided turn-by-turn directions with nationwide street maps preloaded on the built-in hard drive for door-to-door guidance anywhere in North America.
“AAA is synonymous with automotive travel, so we’re pleased to be working with them on unique solutions for millions of the nation’s most active and informed travelers,” said Hubert Canuet, general manager of the Magellan OEM business. “The Magellan RoadMate Edition AAA RS2.0 not only offers the standard in auto navigation excellence to AAA members but also provides an exclusive value to members with the integration of the AAA TourBook® guide listings.”
“Magellan is the ideal partner to bring advanced portable auto navigation to our members and AAA is currently investigating creating a national program, with the potential of reaching a larger portion of the AAA’s 50-million membership base,” said Andy Zalescik, vice president of new business development for AAA Mid-Atlantic. “We have built our organization on providing enhanced member services that deliver everything needed for safe, efficient automotive travel. Adding world-class GPS auto navigation from a leader in the field is great for our members and great for AAA.”
The Magellan units are small and lightweight, making it easy to move from car to car or for packing in a suitcase. The color touch screen and buttons provide fast, one-touch access to key features. QuickSpellTM technology allows fast address entry, and the simple, intuitive user interface lets drivers easily select their destination and get on the road quickly while seeing their progress in a 2-D or 3-D bird’s eye view of the moving map. Each device has an integrated battery, music player, and other useful features, like multi-destination routing and route optimization – ideal for drivers who travel to several destinations in a single day. About AAA As North America’s largest motoring and leisure travel organization, AAA provides its nearly 50 million members with travel, insurance, financial and automotive-related services. Since its founding in 1902, AAA has been a leader and advocate for the safety and security of all travelers.
About Magellan Magellan is a leader in the consumer, survey, GIS and OEM GPS navigation and positioning markets. Recognized as an industry innovator, the Company is the creator of the award-winning Magellan RoadMate series portable car navigation systems, the Magellan eXplorist™ outdoor handheld navigation devices, the Hertz NeverLost car navigation system and ProMark™, the best-selling single frequency GPS survey product line on the market. The Company is privately held and headquartered in Santa Clara, California with European headquarters in Carquefou, France.