Magellan® Announces Partnership with National Park Foundation
Magellan to Donate Portion of Proceeds from Sales of New TritonTM Handheld Navigation Devices to Support America's National Treasures
SALT LAKE CITY (August 07, 2007) Magellan today announced a new partnership with the National Park Foundation that includes a financial commitment from Magellan and the donation of 500 new Triton handheld navigation devices for the National Park Foundation to use as needed to support its programs. Magellan's support will assist the National Park Foundation in its efforts to help sustain the conservation, preservation and enjoyment of America's national treasures.
"As an outdoor navigation brand, we share in everyone's concern for the environment and the preservation of America's parks and trails for future generations to navigate and enjoy," said Nelson Chan, chief executive officer at Magellan. "We are excited about working with the National Park Foundation to help promote awareness about their important cause, to preserve the beauty and tranquility of America's national treasures."
Magellan, a global leader in GPS navigation devices, is introducing its new series of Triton rugged handheld navigation devices designed for the everyday adventurer and the devoted outdoors enthusiast at the Outdoor Retailer show in Salt Lake City. Beginning with the product's release in September and continuing through December 31, 2007, a portion of the proceeds from the sales of any Triton unit will be donated to the National Park Foundation.
Magellan Triton The new Magellan Triton series of portable handheld GPS receivers provide outdoor enthusiasts with the most advanced design and navigation experience available. It is the first line of rugged, handheld navigation devices designed with a new user interface flow and screen graphics that make Triton easier to use and more accessible to a greater population of outdoor enthusiasts who may not have used GPS in the past because of its complexity.
The full-featured Triton units offer full-color, touch-screen controls and the ability to record and attach audio to waypoint files. Other features unique to Triton include a built-in 2MB pixel camera, digital compass, barometer and built-in LED flashlight. All of these features are elegantly integrated and designed to create an overall experience not found in any handheld GPS today.
"Outdoor enthusiasts use handheld GPS for two reasons: To help them navigate along trails and waterways, and for safety reasons, to know their precise locations by longitude and latitude in event of an emergency. As the use of handheld GPS continues to grow, we expect greater numbers of tourists will be using their own GPS devices to help them navigate or sightsee," said Stig Pedersen, senior director of marketing for Magellan. "We hope that everyone who enjoys getting outdoors will join us in supporting the National Park Foundation's efforts throughout 2007 and beyond, and we look forward to being a partner with them on future campaigns."
"We are grateful to Magellan for this generous contribution to our work," said Vin Cipolla, President and CEO of the National Park Foundation. "This support will help the National Park Foundation fulfill its mission of connecting Americans to their national parks and ensure that all Americans have the opportunity to explore, experience and enjoy these magnificent places."
The Magellan Triton series is expected to ship to all major U.S. retailers in September. Prices for the six new Triton receivers range from $129 to $499. Available accessories for Triton products will include bicycle and swivel mounts, and vehicle mounts for users who add the auto navigation upgrades.
About Magellan Magellan is a leader in the outdoor, vehicle navigation, survey, GIS and OEM GPS navigation and positioning markets. Recognized as an industry innovator, the company is the creator of the award-winning Magellan RoadMate® series portable car navigation systems, MaestroTM, CrossoverGPSTM, the Magellan TritonTM outdoor handheld navigation devices, the Hertz NeverLost car navigation system and ProMarkTM, the best-selling single frequency GPS survey product line on the market. Magellan is privately held and headquartered in Santa Clara, Calif., with European headquarters in Carquefou, France. For more information on Magellan, visit http://www.magellangps.com.
About the National Park Foundation The National Park Foundation (www.nationalparks.org) is a 501(c)(3) organization chartered by Congress in 1967 to continue a century-long tradition of private philanthropy ensuring funding to preserve and enhance the legacy of our National Parks. As the official non-profit partner of America's National Parks, the National Park Foundation does not receive federal appropriations for their support. The National Park Foundation serves to strengthen the connection between the American people and their national parks by raising private funds, making strategic grants, creating innovative partnerships and increasing public awareness. Support of the National Park Foundation ensures that the evolving history and rich heritage of our Nation remains vital and relevant.