News and Events

For Immediate Release

Magellan® Declares "Thin Is In" This Fall with Pocket-Sized MaestroTM Auto Navigation Devices


Magellan® Declares "Thin Is In" This Fallwith Pocket-Sized MaestroTM Auto Navigation Devices

Santa Clara, CA   (August 29, 2007) Magellan, the fastest growing GPS brand in North America, announced today a second generation of its Maestro series of portable vehicle navigation devices that will feature the thinnest GPS units in the industry.

Designed to be pocket-sized for easier portability, Magellan's new Maestro 4200 and Maestro 3200 series of GPS navigation devices reflect a wide range of user benefits and price points. In addition to being the only GPS brand that offers integrated AAA TourBook® travel information, the new Maestro units feature a streamlined look and functionality built into a new, sleeker industrial design. At only 17.8 mm thick and just 82.5 mm tall, the new Maestro packs dozens of advanced mapping features and bright 4.3-inch or 3.5-inch QVGA screens into the industry's most compact, portable auto navigation units.


    Maestro 4250 and 3250 Deliver the Most Feature-Rich Navigation Experience
    Only the Maestro 4250 and 3250 offer top of the line features to give drivers the ultimate navigation experience in their choice of two compact form factors and screen sizes.


  • Beat Gridlock with Integrated Real-Time Traffic and Included Service
    The slender Maestro 4250 and 3250 both let drivers skip extra traffic cradles and cables with an RDS-TMC receiver that's built right into the unit and transparent to the driver. Integrated real-time traffic and included three-month traffic subscription provide a great value to busy drivers who don't have time to - or just don't want to sit in traffic. Traffic incidents are automatically delivered to the unit and incidents on the driver's route are highlighted and alternative routes offered.


  • Added Safety with Industry-Exclusive Voice Command and Control
    The Maestro 4250 and 3250 are the only units in the new line up to offer voice command and control for added safety on the road. This provides hands-free operation for many of the functions drivers use on a daily basis, and only Magellan delivers voice command and control in the North American portable vehicle navigation market. Drivers can speak commands for "Go Home," "Nearest Coffee," or "Roadside Assistance," for example.


  • AAA TourBook Travel Information for Trusted Points of Interest and More
    The Maestro 4250 and 3250 give drivers searchable AAA TourBook listings provide AAA Diamond Rated Restaurants and Accommodations, Show Your Card & Save® Locations, Approved Auto Repair Facilities, Attractions, Events, Campgrounds, Cities and AAA Branch Office locations. The Maestro series also provides AAA member roadside assistance details that show exact location and provide the AAA member toll-free help number. Bluetooth-enabled Maestro devices will connect the driver's Bluetooth-enabled cell phone directly to AAA for immediate help when AAA members need it most. To give drivers access to AAA TourBook information in a mid-range Magellan Maestro unit, the Maestro 3210 also includes AAA TourBook information.


In addition, the Maestro 4250 and 3250 units deliver Bluetooth hands-free calling. Pre-loaded maps of North America and Puerto Rico and more than 6 million searchable points of interest, including AAA TourBook information, provide drivers with the most detailed mapping information available.

"We already have seen tremendous sales growth this year with consumers embracing GPS devices that are more portable and more affordable than ever before. Our engineers and product development team have worked to make this second generation of Maestro units even more powerful and more intuitive to use, with an industrial design that we're proud to say is the smallest in the industry," said Christian Bubenheim, vice president of product marketing for Magellan. "With a diverse selection of units at price points between $269 and $499, we think Maestro will be among the best-selling electronic gifts this holiday season."

"One of the most influential factors in the consumer GPS purchase decision is portability," said Kevin Burden, mobile device market analyst for mobile consumer research firm Telephia. "Magellan has maintained a larger-sized viewing area and valuable features like AAA travel information and integrated traffic, while delivering a thinner form factor to enhance the unit's portability. This enables users to more easily store their devices in briefcases or purses when not in use or tote them in their carry-on luggage for vacations and business trips."

Maestro 4200 Line Up


  • Maestro 4250 - Most feature-rich widescreen GPS unit
    When a wide screen is what you want, the Maestro 4250 is the top of the line. It offers integrated live traffic with 3-month trial subscription to Magellan's real-time traffic service; Magellan's industry-first voice command and control; built-in AAA TourBook and Roadside Assistance information; SayWhereTM text-to-speech; and Bluetooth compatibility for hands-free calling.
    Available in October, the unit will retail for $499.


  • Maestro 4220 - First Maestro unit to include built-in road maps of Mexico
    Featuring a 4.3-inch QVGA, full-color, anti-glare touch screen display, the Maestro 4220 includes preloaded maps of Mexico, in addition to the 50 United States, Canada and Puerto Rico. This Maestro 4220 also includes 6 million searchable points of interest and SayWhereTM text-to-speech.
    Available in October, the unit will retail for $449.


  • Maestro 4200 - Widescreen value at $349
    Complete details at www. MagellanGPS.com


Maestro 3200 Line Up


  • Maestro 3250 - Most feature-rich in the most compact GPS unit
    The most compact portable auto navigation device on the market, with a 3.5-inch touch screen, the Maestro 3250 delivers integrated live traffic with 3-month trial subscription to Magellan's real-time traffic service; voice command and control; built-in AAA TourBook and Roadside Assistance information; SayWhereTM text-to-speech; and Bluetooth compatibility for hands-free calling.
    Available in October, the unit will retail for $399.


  • Maestro 3220 - First Maestro unit to include built-in road maps of Mexico
    Featuring a 3.5-inch QVGA, full-color, anti-glare touch screen display, the Maestro 3220 includes preloaded maps of Mexico, in addition to the 50 United States, Canada and Puerto Rico. This Maestro 3220 also includes 6 million searchable points of interest
    Available in October, the unit will retail for $349.


  • Maestro 3210 - Feature-rich, highly affordable price, AAA TourBook included
    Featuring a 3.5-inch QVGA, full-color, anti-glare touch screen display, the Maestro 3210 includes 6 million searchable points of interest; built-in AAA TourBook and Roadside Assistance information; and preloaded maps of the 50 United States, Canada and Puerto Rico.
    Available in September, the unit will retail for $299.


  • Maestro 3200 - Value-priced at $269
    Complete details can be found at www.MagellanGPS.com.


All new Maestro 4200 and 3200 series models feature:

  • SiRF Star III GPS chips to provide the fastest GPS position acquisition in the industry

  • QuickSpell® for fast data entry by reducing keystrokes as it checks spelling

  • SmartDetourTM feature to help drivers route around freeway traffic

  • Searchable points of interest (POI) database for finding and routing to businesses and services like gas stations, ATMs, hotels, restaurants, airports and more. Listings include a phone number, address and the travel distance.

  • Trip Planning provides multi-destination routing when drivers need to make several stops - up to 20 destinations

  • Exit POIs conveniently list gas stations, lodging and restaurants at freeway exits to help drivers plan stops in advance

  • Night View to optimize display viewing based on time of day

  • Integrated antenna and battery for added portability and cord-free operation in or away from the car.




Each of the new Maestro products ships with a windshield mount and cradle, a cigarette lighter adapter, and an adhesive disk for dash mounting. For additional accessories, including cases, pouches and additional mounting options, visit http://www.magellanGPS.com.


About Magellan
Magellan is a leader in the outdoor, vehicle navigation, survey, GIS and OEM GPS navigation and positioning markets. Recognized as an industry innovator, the company is the creator of the award-winning Magellan RoadMate® series portable car navigation systems, MaestroTM, CrossoverGPSTM, the Magellan TritonTM outdoor handheld navigation devices, the Hertz NeverLost car navigation system and ProMarkTM, the best-selling single frequency GPS survey product line on the market. Magellan is privately held and headquartered in Santa Clara, Calif., with European headquarters in Carquefou, France. For more information on Magellan, visit http://www.magellanGPS.com.


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Contact:
Raphel Finelli
Magellan GPS
rfinelli@magellangps.com
408-250-1778