News and Events

For Immediate Release

Magellan® Launches MaestroTM 3000 Series: Extends Premium Car Navigation to Broader Audience of Drivers


Newest Members of Maestro Family Include High-End Features Like Marco Polo Sight Seeing Travel Information, Rapid Routing, Bluetooth and Text-to-Speech

Santa Clara, CA   (April 16, 2007) Magellan, creators of the Hertz® NeverLost® and a leading global innovator of outdoor and vehicle navigation solutions, announced today the worldwide introduction of the Maestro 3100 and Maestro 3140 portable vehicle navigation devices. These extend the Maestro line's thin, elegant design and new intuitive user interface to a new form factor that offers a 3.5 inch QVGA display. The Maestro 3140 delivers advanced navigation capabilities, including Bluetooth and text-to-speech, while the Maestro 3100 delivers the best navigation experience in a price category that affords more drivers the opportunity to travel with the convenience and confidence Magellan navigation systems provide.

These newest members of the Maestro family expand the Magellan auto navigation line, building on recent introductions of the Maestro 4000 series, Magellan RoadMate 2200 series, and CrossoverGPSTM, and giving customers an assortment of quality products that spans a 199 euros to 449 euros price range.

"Without compromising the quality and richness of experience that Magellan stands for, we have been able to pack into an even smaller form factor premium features found in the Maestro 4000 series," said Gildas Le Masson, Director of product marketing for Magellan. "These include text-to-speech, full map coverage, and more. In addition, they are the first auto navigation solutions on the market that use the new Samsung 2443 (400MHz) processor for rapid routing."

With a sleek, stylish design, the Maestro 3100 and 3140 incorporate award-winning Magellan technology that guides drivers to their destination with turn-by-turn voice and visual prompts. The best-in-class user interface is incredibly intuitive and easy to use with newly designed map and menu graphics that are visible in all lighting conditions on the 3.5' QVGA, full color, anti-glare touch screen display.

"The market's ability to offer quality navigation products in a lower price band is critical to driving GPS adoption to the next level," said Kevin Burden, mobile device market analyst for mobile consumer research firm Telephia. "Magellan is the first to enter this price category with a branded device that includes the features and design that consumers have previously only seen in much higher price categories."

Magellan Maestro 3100-
Available in Europe in May, the Maestro 3100 provides the best navigation experience at the most affordable price of 199 euros. Drivers gain out-of-the-box, turn-by-turn guidance to nearly any destination within their selected European region. Additional Maestro 3100 features include:

  • SiRF Star III GPS chips for fast position fix and reliable satellite acquisition

  • Integrated antenna and battery for added portability and cord-free operation

  • SmartDetourTM feature to help drivers route around freeway traffic

  • QuickSpell® for fast data entry by reducing keystrokes as it checks spelling

  • Searchable points of interest (POI) database for finding and routing to businesses and services like petrol stations, ATMs, hotels, restaurants, airports and more. Listings include a phone number and address.

  • Roadside assistance for easy access to a list of nearby garages if you need assistance on the road

  • Marco Polo sight seeing locations with detailed content, descriptions, opening time and photos. The full Marco Polo travel guide information is available on the Magellan portal for a fee.

  • Outdoor upgrade option will add outdoor and marine features to your GPS and make it compatible with Topo maps and Marine charts

  • Traffic upgrade option will allow drivers to add real-time traffic services.

  • As an introductory offer, full European maps are already pre-loaded into the unit and can be accessible with the purchase of an unlock code.

Magellan Maestro 3140 - Bluetooth and Text-to-Speech
Available in July, the Magellan Maestro 3140 equips drivers with the most feature-rich navigation tool at the highly affordable price of 249 euros. In addition to the features in the Maestro 3100, the Maestro 3140 provides Bluetooth hands-free phone calling functionality and advanced SayWhereTM text-to-speech voiced routing directions that states the street name for upcoming maneuvers. The Maestro 3140 also provides preloaded regional European maps from NAVTEQ, plus an expanded POI database containing hundreds of thousands of business and service listings.

Each of the new Maestro products ship with a windshield mount, which connects directly to the back of the unit, a cigarette lighter adapter, USB data cable, and an adhesive disk for dash mounting. For additional accessories, including cases, pouches and mounting options, visit www.magellanGPS.com.

About Magellan
Magellan is a leader in the consumer, survey, GIS and OEM GPS navigation and positioning markets. Recognized as an industry innovator, the Company is the creator of the award-winning Magellan RoadMate series portable car navigation systems, the Magellan eXploristTM outdoor handheld navigation devices, the Hertz NeverLost car navigation system and ProMarkTM, the best-selling single frequency GPS survey product line on the market. The company is recognized worldwide through its Magellan brand and has experienced dramatic revenue growth as GPS technology has proliferated across a range of consumer and commercial applications. The Company is privately held and headquartered in Santa Clara, California with European headquarters in Carquefou, France.


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© 2007 Magellan Navigation, Inc. All rights reserved. Magellan, Maestro, SayWhere, TrafficKit, eXplorist and ProMark are trademarks of Magellan. Hertz NeverLost is a registered trademark of Hertz Systems, Inc.