Magellan® and AAA to Provide Customized Magellan RoadMateTM Portable Auto Navigation Devices
AAA TourBook® Guides Only Available in Magellan RoadMate AAA RS2.0
SEMA Show, Las Vegas (October 31, 2006) Magellan, global innovator of GPS navigation solutions for automotive and outdoor markets, today announced partnerships with four of the largest regional AAA clubs to make a customized version of the award-winning Magellan RoadMate portable auto navigation products available to AAA members.
This special edition of the Magellan RoadMate is the only auto navigation device to integrate the AAA TourBook guide listings for quick routing to AAA rated hotels, restaurants, and attractions. In addition, the customized product will offer Magellan's superior voice- and text- guided turn-by-turn directions with nationwide street maps preloaded on the built-in hard drive for door-to-door guidance anywhere in North America. AAA Mid-Atlantic, California State Automobile Association, AAA Western and Central New York, and AAA Auto Club South will offer the Magellan RoadMate AAA RS2.0 to its members through their online stores and club offices.
"AAA is synonymous with automotive travel and safety, so we're pleased to be working with them on unique solutions for the more than 15 million members that these four clubs serve," said Hubert Canuet, general manager of the Magellan OEM business. "The Magellan RoadMate AAA RS2.0 not only offers the standard in auto navigation excellence to AAA members but also provides an exclusive value to members with the integration of the AAA TourBook® guide listings."
"Magellan is the ideal partner to bring advanced portable auto navigation to our members," said Andy Zalescik, vice president of new business development for AAA Mid-Atlantic. "We have built our organization on providing enhanced member services that deliver everything needed for safe, efficient automotive travel. Adding world-class GPS auto navigation from a leader in the field is great for our members and great for AAA."
The Magellan RoadMate AAA RS2.0 is small (5in x 4in x 1.5in) and lightweight, making it easy to move from car to car or for packing in a suitcase. The 3.5 inch, color touch screen and buttons provide fast, one-touch access to key features. QuickSpellTM technology allows fast address entry, and the simple, intuitive user interface lets drivers easily select their destination and get on the road quickly while seeing their progress in a 2-D or 3-D bird's eye view of the moving map. Each device has an integrated battery, photo viewer, music player, and other useful features, like multi-destination routing and route optimization - ideal for drivers who travel to several destinations in a single day.
The Magellan RoadMate AAA Edition RS2.0 will be available through most local AAA clubs and online at aaa.com. Accessories for the Magellan RoadMate AAA Edition RS2.0 will be available at magellangps.com and aaa.com.
About AAA As North America's largest motoring and leisure travel organization, AAA provides its 50 million members with travel, insurance, financial and automotive-related services. Since its founding in 1902, the not-for-profit, fully tax paying AAA has been a leader and advocate for the safety and security of all travelers.
About Magellan Magellan is a leader in the consumer, survey, GIS and OEM GPS navigation and positioning markets.
Recognized as an industry innovator, the Company is the creator of the award-winning Magellan RoadMate series portable car navigation systems, the Magellan eXploristTM outdoor handheld navigation devices, the Hertz NeverLost car navigation system and ProMarkTM, the best-selling single frequency GPS survey product line on the market. The company is recognized worldwide through its Magellan brand and has experienced dramatic revenue growth as GPS technology has proliferated across a range of consumer and commercial applications.
The Company is privately held and headquartered in San Dimas, California with European headquarters in Carquefou, France.