News and Events

For Immediate Release

Hertz® and Magellan® Introduce Popular Hertz NeverLost® - Now Portable - to European Drivers

Hertz Customers in Europe Now Have Access to the Newest Version of the Most Successful Rental Navigation System in the U.S., Plus Exclusive Features

London and Santa Clara, Calif.   (October 19, 2005) Hertz Corporation and Thales' navigation business today announced the European introduction of Hertz NeverLost Portable powered by Magellan. The vehicle navigation system, a customized version of the Magellan RoadMateTM 760, is available to Hertz customers starting this month in five countries, including France, Italy, Germany, the United Kingdom, and the Netherlands. The system will be rolled out in a total of 27 countries throughout 2006.

"Our joint venture with Hertz in the U.S. has been an unqualified success for more than six years -- for Hertz, for the Magellan brand, and especially for travelers," said Henry Gaillard, chief executive officer of Thales' navigation business. "The Hertz NeverLost program enjoys tremendous success because of the great rental experience and the quality of the navigation solution. We look forward to building on that success by partnering with Hertz in Europe and giving more travelers the chance to experience the freedom of first-class portable GPS navigation."

"Hertz Neverlost is a name synonymous with satellite navigation systems in the United States and we have worked hard to develop a system that uses the same ground-breaking technology, but offers a system unique to the European market," said Michel Taride, president of Hertz Europe. "With 12 languages and cross-border capacity, all easily accessible in one stylish unit, our customers can be confident that HertzNeverlost is a truly European solution designed to take account of the specific needs of European travellers."

Based on the market-leading, award-winning Magellan RoadMate 700, the color, touch-screen Hertz NeverLost Portable delivers convenient navigation capabilities that allow drivers to find destinations quickly, detour around traffic, route to multiple destinations and more.

Hertz NeverLost Portable is the only rental navigation system that offers the Magellan SayWhereTM technology, an industry-first text-to-speech option that announces street names for upcoming maneuvers. The system also provides significantly easier access to 12 languages than competitive rental systems, and easier access to booking, which can be done by phone or online.

WAAS/EGNOS-enabled for greater position and navigation accuracy, Hertz NeverLost Portable lets travelers easily access turn-by-turn directions to the nearest conveniences just by touching the point-of-interest icon on the screen. Hertz customers can even search restaurants by cuisine.

Hertz NeverLost Portable is also the only rental navigation system to provide:

  • Automatic volume control so it can be heard above wind and traffic noise when the vehicle reaches higher speeds.

  • QuickSpell feature for easy data entry.

  • A larger and brighter, more clear display for greater visibility than competing systems.

  • Online booking through the Hertz website. A highly user-friendly and tested solution based on the expertise and experience of the Magellan brand in vehicle navigation solutions.

About Hertz Corporation
Hertz is the world's largest car rental organisation, operating from over 7,400 corporate locations in more than 150 countries, with an annual fleet purchase in excess of 500,000 vehicles, generating 25 million transactions each year (one every second!) and is recognised as one of the world's top 100 brands.

To maintain and build its market position Hertz is totally customer focussed and committed to developing value-added initiatives that make both corporate and leisure vehicle rental hassle-free. Further more, Hertz provides extra equipment such as ski racks, child seats and satellite navigation systems, as well as offering different types of insurance and gasoline payment methods

Hertz also adds value through its award-winning Customer Service Centres based in state-of-the-art, ergonomically designed buildings in Dublin, Ireland and Oklahoma City, USA. Additionally, in 1996, Hertz was the first car rental company to introduce on-line booking and is currently working with some of the world's biggest technology providers to develop innovative on-line booking solutions.

After nearly 90 years, and as the world continues to change, Hertz will continue to lead the car rental market through by being loyal to its core values and developing innovative customer solutions.

About Thales' navigation business
Thales' navigation business unit develops and manufactures world leading positioning, navigation and guidance equipment. It markets its Magellan brand GPS solutions in the consumer electronics, recreation, and automotive markets, and its GPS and GNSS professional products in the survey, GIS/Mapping, and OEM markets. Key innovations include the first U.S. commercial hand-held GPS receiver for positioning and navigation, and the first handheld GPS with industry standard Secure Digital Memory Card capabilities. Thales' navigation business unit is headquartered in Santa Clara, Calif., and has worldwide operations. For more information, visit

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© 2005 Thales Navigation, Inc. All rights reserved. Magellan, RoadMate, Turn it on and go, SayWhere, SmartDetour and QuickSpell are trademarks of Thales. Hertz NeverLost is a registered trademark of Hertz Systems, Inc.