CEA Features Magellan SporTrak Color As Key New Product at CES
Magellan SporTrak Color Expands Thales Navigation's Full-Color Handheld GPS Line As First Complete GPS Solution With Color Display, Three-Axis Electronic Compass And Barometer
CES, Las Vegas, Nevada (January 06, 2004) Thales (TAL-less) Navigation, a leading global provider of satellite-based navigation solutions, will present at CES booth # 21834 the GPS product featured prominently in the Consumer Electronics Association's direct-mail and e-mail materials as one of the key consumer electronic products driving excitement at CES 2004. The innovative Magellan® SporTrak® Color is the first handheld GPS offering a color display, three-axis electronic compass, barometer and detailed nationwide maps for use in the city, outdoors and anywhere consumers travel.
The Magellan SporTrak Color follows the introduction of the Magellan Meridian Color to expand Thales Navigation's family of the first color GPS handhelds. With a new 1/8 VGA 240 x 160 pixel, 16-color high resolution display, optimized for excellent viewing in all lighting conditions, the SporTrak Color delivers WAAS-enabled high accuracy positioning and integrates a three-axis electronic compass for accurate orientation in any position - whether moving or standing still. It also equips users with 32 MB of memory and a built-in barometer enabling weather prediction.
"We chose to feature the slick Magellan SporTrak Color in our CES promotions because it portrays the perfect image for this year's show," said Karen Chupka, vice president of events and conferences for the Consumer Electronics Association. "In addition to navigation being such a hot segment this year, the SporTrak Color's beautiful form and advanced functionality exemplifies the kind of exciting consumer electronics products attendees can expect to see at CES 2004."
With the lightweight, pocketsize Magellan SporTrak Color, users clearly see the difference color makes when viewing the integrated nationwide map database, which includes highways, major roads, waterways, parks, airports and more. Color map details - including street detail, topographic contours, points of interest and marine charts - are even more pronounced with map detail from the optional Magellan MapSend® software family when downloaded into the large built-in memory.
Other GPS handheld solutions in the SporTrak series include the SporTrak, SporTrak Map, SporTrak Pro, the SporTrak Topo and SporTrak Pro Marine. The basic Magellan SporTrak features a pre-loaded database of worldwide cities and a 1MB built-in memory for downloading points of interest from the optional Magellan DataSendTM CD-ROMs. Magellan SporTrak Map boasts a pre-loaded 2MB map database with interstate and state highways, parks, waterways airports and cities, with a 4MB built-in memory for downloading street and topo maps or marine charts from the optional Magellan MapSend CD-ROMS. Magellan SporTrak Pro comes with a 9MB map database of the same road and land navigation data but adds marine buoys, marinas, lighthouses wrecks and obstructions, with a 23MB built-in memory available for downloading street and topo maps.
SporTrak Topo is the only handheld GPS that comes preloaded with 108 MB of interactive, nationwide topographic maps and is ready for action straight out of the box. It includes nationwide topographic contours, vertical profiles of routes, queries of elevations, background maps of major roads, waterways and more. 16 MB of memory is available for downloading additional MapSend software map detail.
SporTrak Pro Marine's 32MB built-in memory contains a worldwide 15MB mapping database from Navionics offering major roads, highways, interstates, parks and airports, waterways, navaids, buoys, beacons, lights, fog signals, radio/radar stations and highly detailed coastline data. In addition, it offers tide and current data with graphs showing high and low times at major seaports - vital information when cruising unfamiliar waters or harbors - plus 17MB of available memory for downloading detail.
For retail locations, use the dealer locator at http://www.magellangps.com, or call Customer Service at 800-669-4477.
About Thales Navigation Thales Navigation is one of the world's leading developers and manufacturers of positioning, navigation and guidance equipment with global operations. Thales Navigation markets its Magellan brand GPS solutions in the consumer electronics, recreation, and automotive markets, and its GPS and GNSS professional products in the survey, GIS/Mapping, and OEM markets. Through its joint venture with Hertz, Thales Navigation has developed the Hertz NeverLost® vehicle navigation system. Thales Navigation's key innovations include the first U.S. commercial hand-held GPS receiver for positioning and navigation, and the first handheld GPS with industry standard Secure Digital Memory Card capabilities.
Thales Navigation, headquartered in Santa Clara, Calif. with European headquarters in Carquefou, France, is a subsidiary of Thales, a world leader in professional electronics in three key markets: Aerospace, Defense and Information Technology & Services (IT&S). The Group employs 60,000 people in nearly 50 countries worldwide, and generated revenues of over $11 billion in 2002. For more information, visit http://www.thalesnavigation.com.