Magellan MapSend DirectRoute, First Street-Routing Software Delivering Turn-by-Turn Vehicle Navigation to Recreational GPS Handhelds
New Magellan Audio-Prompted, Street-Routing Software Adds Urban Value and Versatility to Handheld GPS Receivers Typically Used for Outdoor and Marine Adventures
CES, Las Vegas, CA (January 06, 2004) At CES Booth # 21834, Thales (TAL-less) Navigation, a leading global provider of GPS solutions including Magellan® consumer and Thales Navigation professional products, is demonstrating the first turn-by-turn, audio-prompted, street-routing and guidance software specifically designed to provide vehicle navigation functionality on a rugged handheld GPS receiver. Magellan MapSend® DirectRoute® allows many Magellan customers who use GPS technology for recreational purposes - like hiking, hunting and fishing - to now gain travel routes to city street addresses and thousands of points of interest in the continental United States and Canada.
The creation of MapSend DirectRoute ushers in a major advance in mapping software that enhances the versatility of Magellan handhelds and complements the advanced built-in functionality like never before. The software is a direct response to Thales Navigation's research that revealed more than half of Magellan customers want to use their handheld GPS receiver for occasional street navigation in addition to pedestrian and recreational activities. With MapSend DirectRoute, those users now have access to topographic maps, marine charts and street navigation - all on a single Magellan receiver.
Sold alone or pre-packaged with a Magellan handheld GPS, MapSend DirectRoute ($149.99 U.S.) features a database with more than 35 categories of downloadable points of interest for the United States and Canada, including restaurants, gas stations, ATMs, hotels, parks, airports, tourist attractions and more. With access to the most current, sophisticated map data, users can upload any map area they choose, within the limits of the available memory in the receiver or a total of 64 MB on a memory card.
Users have three easy ways to route: by moving the cursor to a destination on the map screen, by entering an address, or by searching points of interest by name. MapSend DirectRoute calculates the "shortest time" street route, then provides visual guidance and audible prompts to notify the user of each maneuver.
Contained on two CD-ROMs, the software is compatible with the Magellan Meridian® Color, Meridian Gold, Meridian Platinum, Meridian Marine, the SporTrak® Pro, SporTrak Pro Marine and SporTrak Color. For more information about Magellan products, call 800-669-4477, or visit http://www.magellangps.com.
About Thales Navigation Thales Navigation is one of the world's leading developers and manufacturers of positioning, navigation and guidance equipment with global operations. Thales Navigation markets its Magellan brand GPS solutions in the consumer electronics, recreation, and automotive markets, and its GPS and GNSS professional products in the survey, GIS/Mapping, and OEM markets. Through its joint venture with Hertz, Thales Navigation has developed the Hertz NeverLost® vehicle navigation system. Thales Navigation's key innovations include the first U.S. commercial hand-held GPS receiver for positioning and navigation, and the first handheld GPS with industry standard Secure Digital Memory Card capabilities.
Thales Navigation, headquartered in Santa Clara, Calif. with European headquarters in Carquefou, France, is a subsidiary of Thales, a world leader in professional electronics in three key markets: Aerospace, Defense and Information Technology & Services (IT&S). The Group employs 60,000 people in nearly 50 countries worldwide, and generated revenues of over $11 billion in 2002. For more information, visit http://www.thalesnavigation.com.